karwa-chauth

Karwa Chauth is a rite strong from its roots, says Priya Malik in Dabur Amla film

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The campaign aims to spark thoughtful conversations that move beyond the question of whether Karwa Chauth is outdated

e4m Staff Nov 1, 2023 4:00 PM

Saurabh Shukla is moon personified in Catch Spices' ad for Karwa Chauth

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The ad has been conceptualised by Dentsu Creative North

e4m Staff Oct 30, 2023 1:09 PM

Ad controversies: Unexpected criticism or calculated gamble?

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Negative publicity is far more effective than a positive one, as controversies, social media outrage and hashtag trends force many uninitiated people to watch the ad, say industry watchers

Kanchan Srivastava Oct 29, 2021 8:48 AM

Haldiram’s Karwa Chauth ad talks about bringing loved ones closer

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The ‘Apno Ko Laye Aur Bhi Paas’ campaign has been curated by Option Designs

exchange4media Staff Oct 25, 2021 4:46 PM