Date-wise News

The deal is expected to close in November 2021, subject to customary closing conditions.

e4m Desk Oct 29, 2021 10:15 PM

Other winning agencies and brands included MullenLowe Lintas, DDB Mudra, Leo Burnett, Mondelez, RB, ITC, and Nestle

e4m Desk Oct 29, 2021 9:03 PM

Sony will be the official broadcaster of premium European club football properties in the Indian subcontinent

e4m Desk Oct 29, 2021 8:51 PM

The campaign has been conceptualized by Dentsu Impact

e4m Desk Oct 29, 2021 5:17 PM

Profit stood at Rs 28.97 crore

e4m Desk Oct 29, 2021 5:06 PM

At Screenage 2021, Kelly Kokonas, EVP, Global Data for Starcom Publicis Groupe, spoke on ‘Emerging Role of Mobile in Consumer Experiences and Identity Resolution’

e4m Desk Oct 29, 2021 4:34 PM

Radio Mirchi led in Kolkata and Radio City in Bangalore

e4m Desk Oct 29, 2021 2:25 PM

HUL continued to dominate the advertiser’s list

e4m Desk Oct 29, 2021 2:13 PM

On a YoY basis, the company's India business grew by an impressive 28% on a lower base due to 16.3% de-growth during the same quarter last year

e4m Desk Oct 29, 2021 1:57 PM

The company made the announcement in a regulatory filing

e4m Desk Oct 29, 2021 1:43 PM

Gupta will continue reporting to Rohit Kapoor, the CEO of OYO, Southeast Asia

e4m Desk Oct 29, 2021 1:27 PM

Kangokar's last stint was with Wavemaker

Shantanu David Oct 29, 2021 1:06 PM

His earlier stint includes working with Vodafone, Zain Telecom, Tata Docomo, and Ericsson

e4m Desk Oct 29, 2021 12:34 PM

The microblogging platform pulled a fast one on its followers by ultimately informing that it doesn't plan on changing its name

e4m Desk Oct 29, 2021 11:25 AM

The account will be managed by the network’s Gurgaon office

e4m Desk Oct 29, 2021 10:48 AM

Riding high on the passion for cricket in India, EdTech brand Unacademy inspires learners to be a part of revolutionised learning experience

e4m Desk Oct 29, 2021 9:28 AM

Circulation touches 92-95% of pre-Covid circulation copies and print business advertising now at 82% of the pre-pandemic levels

e4m Desk Oct 29, 2021 8:56 AM

Negative publicity is far more effective than a positive one, as controversies, social media outrage and hashtag trends force many uninitiated people to watch the ad, say industry watchers

Kanchan Srivastava Oct 29, 2021 8:48 AM

Sun TV and Star Plus trailed in second and third spots respectively

e4m Desk Oct 29, 2021 8:44 AM

Guest Column: This festive season, esp. after 18-tempestuous months of Covid, brands will come out with all guns blazing to reconnect with customers, writes Damyant Singh Khanoria, CMO, OPPO India

Damyant Singh Khanoria Oct 29, 2021 8:43 AM

Sarkar, writer, director, ad filmmaker & Founder of Apocalypso Filmsworks, said that machines can’t decide right or wrong in the creative world, as there is a way of expression for everything

Mansi Sharma Oct 29, 2021 8:42 AM

The company has raised initial investment from Singapore-based Jungle Ventures

e4m Desk Oct 29, 2021 8:40 AM

Ecom-Online Shopping, Chocolates, and Tea were the new entrants among the top ten categories

e4m Desk Oct 29, 2021 8:31 AM

The name is a nod to 'metaverse', an immersive universe planned by the company to help its audiences connect and grow businesses

e4m Desk Oct 29, 2021 7:48 AM