khatija-lokhandwala

'Zivame played pivotal role in shifting perceptions about innerwear category'

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Khatija Lokhandwala, Zivame’s marketing head, speaks to e4m about the brand's recent festive sale, marketing strategies and more

Nilanjana Basu Oct 19, 2022 10:51 AM

How Zivame built a successful brand using ‘real women’

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In today’s e4m Pride of India series, Zivame Head of Marketing Khatija Lokhandwala talks about the brand’s journey and its role in 'shifting perceptions about the intimate-wear category'

Mansi Sharma Apr 5, 2022 8:14 AM

Kuch New Ho Jaye - Zivame launches a fresh consumer campaign

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The campaign focuses on real women proudly showcasing products from Zivame making the brand more relatable to its core consumers

exchange4media Staff May 25, 2021 5:13 PM

Zivame teams up with Aishwarya Mohanraj for a quirky campaign on t-shirt bras

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The campaign is built on real-life challenges and embarrassment faced by women

exchange4media Staff Dec 19, 2020 4:05 PM

TLC-e4m webinar: ‘E-commerce really flattens the world’

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A webinar curated by TLC and exchange4media Group saw a panel of industry experts deliberate on how the fashion and lifestyle industry has been recovering from the pandemic

exchange4media Staff Sep 9, 2020 9:17 AM