Khatija Lokhandwala, Zivame’s marketing head, speaks to e4m about the brand's recent festive sale, marketing strategies and more
In today’s e4m Pride of India series, Zivame Head of Marketing Khatija Lokhandwala talks about the brand’s journey and its role in 'shifting perceptions about the intimate-wear category'
The campaign focuses on real women proudly showcasing products from Zivame making the brand more relatable to its core consumers
The campaign is built on real-life challenges and embarrassment faced by women
A webinar curated by TLC and exchange4media Group saw a panel of industry experts deliberate on how the fashion and lifestyle industry has been recovering from the pandemic