kids-genre

TV top choice for kids despite popularity of digital platforms?

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Experts from television industry say children nowadays look for stories and conversations that are both relatable and engaging

Aditi Gupta May 31, 2023 8:42 AM

There is a minimum 15% increase in ad rates on our kids' channels: Nina Elavia Jaipuria

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Jaipuria, Head of Hindi Mass Entertainment and Kids TV Network, Viacom18, said that apart from FMCGs, ed-tech & e-commerce companies have also turned as biggest advertisers for them

Sonam Saini Oct 13, 2021 8:38 AM

Disney channel has the vote of confidence from parents: Anuradha Aggarwal

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Aggarwal, Head -Infotainment & Kids, Star & Disney India, talks about their new show Imagine That

Sonam Saini Aug 28, 2020 9:08 AM

Discovery Kids showcases select episodes of its popular shows on DD

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Animated series like Little Singham, Kisna and Sheikh Chilli and Friendz are being aired on DD National at 8 am

exchange4media Staff Aug 17, 2020 2:12 PM

Sony YAY! launches slapstick show 'Pyaar Mohabbat, Happy Lucky'

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The show tracks the journey of Happy and Lucky - the neighbours who believe in giving each other a taste of their own medicine through their daily mischief

exchange4media Staff Aug 17, 2020 1:17 PM

Hindustan Unilever remains the top advertiser for March and April: TAM AdEx

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Laptops, Notebooks, Petroleum Jelly, Hairdryers & Events/IT are among the top ten categories that stopped advertising in March and April, due to COVID-19

exchange4media Staff May 11, 2020 9:07 AM