lalita-ji

From ironing boards to boardrooms: The tedious journey of Indian women in ads

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India is more than just its metros, say experts who aver that real progress may come only when brands catering to Bharat stop regressive portrayal of women in rural markets

Tanzila Shaikh Mar 8, 2024 9:17 AM

Lalita ji: The no-nonsense homemaker who wrote a new lesson in the marketing playbook

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As Kavita Chaudhary, the actress who played Lalita ji in popular surf ads of the 80s, passed away recently, industry remembers how the character impacted the brand and the consumers

Chehneet Kaur Feb 19, 2024 9:14 AM