The Advertising Club unveils campaign for ABBY Awards powered by One Show 2024
The awards will be announced during GoaFest on 29th, 30th, and 31st May 2024
Date-wise News
Woloo signs Harmanpreet Kaur to uplift women's hygiene dignity in India
Woloo and Harmanpreet Kaur will address the critical issue of washroom hygiene for women in India
From rising stars to guiding lights: Why young women leaders are important for PR's future
Young female leaders share their journey of how they entered the PR and Comms industry, gained experience, and rise through the ranks
You are awesome the way you are: Brands tell women to be their true selves
e4m picks the best social media posts by leading brands on Women’s Day
Twinkle Khanna reminds women of their unique health needs in FGII ad
The #DontBeAPlus1 campaign urges women to take control of their health and financial well-being
Companies promoting diversity and inclusion outshine their peers
Guest Column: Aparna Garg, Head- Corporate Communications and Investor Relations, Indian Energy Exchange writes about the importance of investing in a female workforce
Hindustan Coca-Cola Beverages’ film celebrates women in manufacturing sector
The video showcases inspiring testimonials and success stories of women breaking barriers in a traditionally male-dominated industry
You are digital ambassadors of India: PM Modi to content creators
The Prime Minister presented the first-ever National Creators Award today at Bharat Mandapam, New Delhi
Ad volumes on radio grew by 8% in 2023: TAM AdEx
According to a recent TAM report, more than 10K advertisers were present on the radio medium in 2023
ACKO elevates Sanjeev Srinivasan to Board role, Animesh Das is CEO
'Under Sanjeev’s leadership, the company witnessed rapid growth,' announced the company
WPL has contributed towards a more inclusive & diverse cricketing landscape
Guest Column: Vishal Baghel, Director, Synchronize India, writes on the metamorphosis of IPL viewership, the evolution of viewer segments and more
vivo charts the long journey of women in STEM
The initiative was based on the insight that while India has the most number of enrollments in STEM education, the conversion of women who actually get into the workstream after that is just 17%
Gujarat Titans announces Dream11 as Principal Sponsor
The association will see the Dream11 logo displayed on the front of the Gujarat Titans’ jerseys
19-20 million active Connected TVs in India: EY-FICCI Report
The growth of affluence and urban fibre connectivity is driving CTV adoption in India
Kargo expands APAC CTV advertising offering with Fetch TV
Fetch TV and Kargo have entered into a partnership to drive sales of premium video advertising inventory
Anuj Bansal gets new marketing role at ITC
Anuj Bansal has been elevated as Head of Marketing - Chocolates, Confectionery, Coffee and New Business at the company
Rupert Murdoch engaged for the 5th time, this time to Elena Zhukova
As per media reports, Rupert Murdoch, former Chairman of Fox and News Corp, is set to marry the molecular biologist in June
Living life queen size: Why my sister Dr. Bela Kotwani is my shero
Guest Column: On Women’s Day, Anita Kotwani, CEO Dentsu Media South Asia, shares how her sister and friend have taught her to live life to the fullest
From ironing boards to boardrooms: The tedious journey of Indian women in ads
India is more than just its metros, say experts who aver that real progress may come only when brands catering to Bharat stop regressive portrayal of women in rural markets
My wife Ena is my pillar of strength: Shashi Sinha
Guest Column: Writing for e4m's new series 'She Is Strength', Shashi Sinha, CEO of IPG Mediabrands India, shares how his wife has been a guiding light and a constant source of steadfast support to him
16th ENBA edition: Jury panel set to recognize excellence in TV news
The jury meet for this edition of e4m News Broadcast Awards will be held on March 19, 2024
L’Oréal Paris unveils new campaign with Aishwarya Rai Bachchan
Aishwarya Rai Bachchan is the global ambassador for L'Oréal Paris
To the woman who has been my source of support: Lady Luck
Josy Paul, the Chairman and Chief Creative Officer of BBDO, goes down memory lane for She Is Strength – e4m’s new series that we begin today on the occasion of International Women’s Day
Print ad volume up but have the rates dropped?
Industry observers note that print ad rates are still 20 per cent below the pre-Covid levels; a shift to digital and lack of data are making recovery an uphill task for the sector
PM Modi to present inaugural National Creators Award
The National Creators Award is a pioneering initiative aimed at recognizing excellence across various domains
Zomato introduces in-hall food delivery service at PVR Cinemas in Gurgaon
This collaboration between marks a significant step towards revolutionizing the movie-watching experience