Social Beat wins Sukoon's digital mandate
The mandate was won in a multi-agency pitch
Date-wise News
MCA and Meta collaborate for WhatsApp Helpline to curb AI-Generated misinformation
The helpline will be available for the public to use in March 2024
McCann Worldgroup wins creative mandate of Sintex
Prasoon Joshi confirmed the win with e4m
Archana Vohra joins Google as MD, Payments & Commerce, APAC
Prior to joining Google, Archana Vohra was Senior Director, Global Business Group Mid Market and SMB at Meta
Sony Pictures Stream launched on Prime Video Channels
Prime Video will now feature a vast repertoire of Sony Pictures Entertainment's movies, classics and TV shows as part of an annual add-on subscription
Vikrant Massey puns his way through new Aditya Birla Health Insurance ads
The four ad film series features Vikrant Massey talking about the benefits of the company's newly launched service, Activ One
PubMatic’s Peter Barry returns to APAC as VP, Addressability and Commerce Media
Peter Barry’s appointment sees him return to PubMatic’s Australia office
Dainik Jagran-inext’s Indian Intelligence Test 10th season comes to an end
The test was carried out in 52 cities across Uttar Pradesh, Bihar, Jharkhand, and Uttarakhand with registrations from more than 52,400 students
‘PR & Comms has the mktg discipline that touches multiple stakeholders at the same time’
Deepshikha Dharmaraj won the ‘CEO of the Year’ at the e4m Women Achievers’ Awards
Equitas SFB is official banking partner of Chennai Super Kings
As part of this partnership, the Chennai Super Kings team will sport the Equitas Small Finance Bank logo on the leading side of the headgear
Lalita ji: The no-nonsense homemaker who wrote a new lesson in the marketing playbook
As Kavita Chaudhary, the actress who played Lalita ji in popular surf ads of the 80s, passed away recently, industry remembers how the character impacted the brand and the consumers
Programmatic Advertising: Where the future of digital marketing is headed
As per dentsu e4m Digital Advertising Report 2024, programmatic buying of digital media contributed 42% (Rs 17,088 crore) to digital media industry by 2023-end, experiencing a growth rate of 37%
Why Live Sports presents a primetime opportunity for CTV publishers in India
Guest Column: Gavin Buxton, MD, Asia, Magnite, walks us through some of the main hurdles Indian publishers face in seizing the live sports opportunity and offers insights on clearing them
Editors Guild of India says Data Protection Act hurts freedom of press
In a letter to the Centre, the Editors Guild has said several provisions of the Data Protection Act could pose a challenge to investigative journalism and the safety of journalists
'KRBL moved from being campaign-led to having continuous media presence'
Kunal Sharma, Head of Marketing & Business Head Modern Trade and Ecommerce, KRBL Limited, talks about the regional approach to marketing, increasing market share, recalibrating media strategy and more
Quiet luxury over opulent display: How niche brands are making inroads in India?
Luxury brands have been relying on digital channels and are following the ‘less-is-more’ philosophy to reach their target groups, share industry players