lauki

OTT’s OOH spend is nearly 30% in a year. Why?

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Larger-than-life billboards, integration with other mediums, contextual relevance, targeted placements, and the ability to amplify a campaign on digital mediums drive OTTs to OOH, say experts

Chehneet Kaur Jul 29, 2024 8:52 AM

Prime Video uses humble lauki to create buzz for Original series Panchayat Season 3

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The marketing campaign is executed by Prime Video alongside its agency partners Kulfi Collective, So Cheers, Initiative and Trzy Innovationz

e4m Staff May 7, 2024 4:59 PM