Date-wise News
The marketing campaign is executed by Prime Video alongside its agency partners Kulfi Collective, So Cheers, Initiative and Trzy Innovationz
Dipankar Sanyal, CEO of Platinum Communications, feels programmatic would take 2-3 years to become a huge part of the media budget pies
Chehneet Kaur May 7, 2024 4:01 PM
OTTplay has won in Best Product Iteration and Best Use of an Event to Build a News Brand categories
The appointment follows a competitive pitch, effective from 15 April 2024
Teads recently organized a roundtable discussion with experts to speak about strategies, opportunities and challenges of CTV marketing
Gautam Thadani, Associate Director, Commerce Media at PubMatic, shares insights on how modern retailers can use commerce media to level up their game, drive engagements and build brand loyalty
NATIVE CONTENT May 7, 2024 1:37 PM
Sanchita Johri was previously with Adidas as Director of Digital Activation
Neeman’s and VML worked with The Other Half to create a cheeky awareness campaign, trying to catch the attention of voice assistants to increase traffic to the brand's website
In a fireside chat with Dhaval Gupta of CyberMedia at the Indian Magazine Congress 2024, Manavdeep Singh of PubLive spoke about the power of AI in streamlining revenue as well as content
e4m Staff May 7, 2024 12:39 PM
In line with the rebranding, Lemma has launched its revamped website with enhanced user navigation and refreshed content
e4m Staff May 7, 2024 12:33 PM
Sandeep Ghosh will continue in his role as the Group Country Manager for India and South Asia
e4m Staff May 7, 2024 11:38 AM
Previously, he was working as Group Head - Corporate Communications at Piramal Enterprises Limited
e4m Staff May 7, 2024 11:29 AM
Prashant Subramanian has over 18 years of experience as communications professional across various sectors
e4m Staff May 7, 2024 11:12 AM
The Founder of Atlas delivered a keynote address on how to transform a media business into a subscription powerhouse
e4m Staff May 7, 2024 10:59 AM
Guest Column: Swati Bhattacharya, ex-Creative Chairperson of FCB India, pens a note asking women not to shy away from celebrating their success
Swati Bhattacharya May 7, 2024 9:37 AM
While there are chances that the next Head of India & SEA Originals may be an outsider, Nikhil Madhok, Head of Hindi Original Content at Amazon Prime Video, could be Purohit's successor, say sources
Industry experts attribute the decline to several factors, including dwindling viewership of non-fiction shows across Hindi GECs
Sonam Saini May 7, 2024 9:28 AM
On MarTech Day 2024, we ask experts about the importance of ownership, collaboration and alignment of objectives among C-suite executives when it comes to driving marketing tech in an organisation
Sohini Ganguly May 7, 2024 8:38 AM
Steve Priya will be responsible for creating integrated marketing solutions for the company, across all product categories
Sohini Ganguly May 7, 2024 8:30 AM
