Mayur Hola joins Swiggy as Vice President of Brands
Mayur Hola was earlier the Chief Marketing Officer of Culinary Brands
Date-wise News
Prime Video uses humble lauki to create buzz for Original series Panchayat Season 3
The marketing campaign is executed by Prime Video alongside its agency partners Kulfi Collective, So Cheers, Initiative and Trzy Innovationz
In APL Apollo’s new campaign, Akshay Kumar is chasing thief in fictional town Satranga
The film is produced in collaboration with Crayon
Programmatic OOH yet to take off in India: Dipankar Sanyal
Dipankar Sanyal, CEO of Platinum Communications, feels programmatic would take 2-3 years to become a huge part of the media budget pies
Wavemaker India retains media mandate for Luminous Power Technologies
Wavemaker retained the mandate after a competitive multi-agency pitch
OTTplay wins at INMA Global Media Awards 2024
OTTplay has won in Best Product Iteration and Best Use of an Event to Build a News Brand categories
Minor Hotels appoints BrandsWeLove as its PR agency for India
The appointment follows a competitive pitch, effective from 15 April 2024
The great marketing potential of CTV: Hear it from the experts
Teads recently organized a roundtable discussion with experts to speak about strategies, opportunities and challenges of CTV marketing
Ayushmann Khurrana makes a strong case for waterproofing in JSW Paints ad
The ad has been conceptualised by TBWA\India
Crafting commerce media strategies for modern retailers
Gautam Thadani, Associate Director, Commerce Media at PubMatic, shares insights on how modern retailers can use commerce media to level up their game, drive engagements and build brand loyalty
Sanchita Johri joins Abbott as Head of Media, CRM and CX
Sanchita Johri was previously with Adidas as Director of Digital Activation
'Your hand isn't yours if it isn't washed,' says new Savlon ad
The campaign has been conceptualised by Ogilvy India
Neeman’s tricks phones to hack the algorithm in a guerrilla-style campaign by VML
Neeman’s and VML worked with The Other Half to create a cheeky awareness campaign, trying to catch the attention of voice assistants to increase traffic to the brand's website
Kartik Aaryan goes 'Fnacking' in new Fanta film
The campaign has been conceptualized by Ogilvy
AI key part of the puzzle, but other pieces should be in place too: Manavdeep Singh
In a fireside chat with Dhaval Gupta of CyberMedia at the Indian Magazine Congress 2024, Manavdeep Singh of PubLive spoke about the power of AI in streamlining revenue as well as content
Lemma refreshes brand identity and logo
In line with the rebranding, Lemma has launched its revamped website with enhanced user navigation and refreshed content
Shikhar Dhawan turns investor, partner, brand ambassador for QUE
The eyewear brand is gearing up for its launch
HDFC Mutual Fund lauds moms who think long term
The film is part of the company's #ZindagiKeLiyeSIP campaign
Visa names Sujai Raina as Country Manager for India
Sandeep Ghosh will continue in his role as the Group Country Manager for India and South Asia
Rajiv Banerjee joins Standard Chartered India as Head of Comm for India & South Asia
Previously, he was working as Group Head - Corporate Communications at Piramal Enterprises Limited
Prashant Subramanian appointed as National Corporate Practice Lead at Zeno
Prashant Subramanian has over 18 years of experience as communications professional across various sectors
Consumer’s monetisation shift favours magazine and content publishers: Kerin O’Connor
The Founder of Atlas delivered a keynote address on how to transform a media business into a subscription powerhouse
If success is a juicy mango, why did I eat it so self-consciously?
Guest Column: Swati Bhattacharya, ex-Creative Chairperson of FCB India, pens a note asking women not to shy away from celebrating their success
Who will replace Aparna Purohit at Amazon Prime Video?
While there are chances that the next Head of India & SEA Originals may be an outsider, Nikhil Madhok, Head of Hindi Original Content at Amazon Prime Video, could be Purohit's successor, say sources
Why is Sony TV seeing a drop in viewership?
Industry experts attribute the decline to several factors, including dwindling viewership of non-fiction shows across Hindi GECs
CMOs or CDOs: Who’s calling the MarTech shots?
On MarTech Day 2024, we ask experts about the importance of ownership, collaboration and alignment of objectives among C-suite executives when it comes to driving marketing tech in an organisation
Steve Priya bags The Sleep Company's mandate
Steve Priya will be responsible for creating integrated marketing solutions for the company, across all product categories