‘What’s in the box?’ – Legrand’s cryptic campaign for its D2C channel
The brand has teamed up with Scoopwhoop to create a vox pop-style video
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‘Legrand is targeting regional, mass markets via hyperlocal festival campaign’
Laxman Tari, Head of Brand & Digital at Legrand India, shares how the firm is utilising diverse marketing, immersive showrooms, and community engagement
Imagination, trust, collaboration will drive relationship between customers & marketers
Guest Column: Sameer Saxena, Director – Strategy Marketing, Group Legrand India, writes how collaborating with consumers leads to trust, which in turn leads to more value for the brand