Coca-Cola’s Pujo campaign is about the joy of shared meals and festivities
The 'Coke-er Shaathe Roj, Pujo’r Mahabhoj' film is created by Ogilvy
Date-wise News
Manyavar brings Ram Charan as its new brand ambassador
Launches their wedding season campaign #TaiyaarHokarAiye
TVC for Doritos Dinamita promises blast in every bite
The launch campaign is planned across multiple platforms
BBC documentary takes viewers inside loan scam destroying lives across India
Poonam Agarwal, an investigative journalist with BBC, exposes loan recovery call centers who have left no stone unturned to mentally, financially and physically harass innocent Indians
Hrithik Roshan unveils Ferrero’s festive pack in new TVC
Hrithik Roshan explains that the collection is exquisitely designed and crafted
Janhvi Kapoor and Zeenat Aman are 'iconic' in new OPPO ad
The #MadeToBeIconic campaign has been crafted by OML Entertainment for OPPO's Find N3 Flip
Himalayan’s film for its Kashmiri Saffron offering promises purity
The campaign is conceptualized by Schbang
Bata India announces second leg of ‘Every walk is a rampwalk’ campaign
The brand has announced a campaign film to mark the launch
McDonald’s Diwali campaign encapsulates the essence of familial bonds and joy
The #ForYourOtherDiwali campaign is created by DDB Mudra group
‘What’s in the box?’ – Legrand’s cryptic campaign for its D2C channel
The brand has teamed up with Scoopwhoop to create a vox pop-style video
Soch Apparels appoints Deepak Mahnot as CMO
Mahnot has over two decades of experience in the marketing domain
Sneha Beriwal moves out of VAHDAM
Beriwal took over as Global CMO in May 2022
ASCI calls out LinkedIn influencers: 'Chup chup disclosure se chupna kya?'
The CEO and Secretary General of ASCI, Manisha Kapoor took to LinkedIn to issue a stern warning to these influencers who don't adhere to the standard format for promotional write-ups on the platform
Happydent hosts stand-up comedy show for the hearing impaired
On World Smile Day, Happy Dent got comics like Abhishek Upmanyu, Urooj Ashfaq, Anirban Dasgupta and Shreeja Chaturvedi to perform for the hearing impaired with the help of sign language translators
Mastercard releases World Cup anthem for fans to relive 2011 triumph
In the campaign, brand ambassador MS Dhoni lays emphasis on the role that fans play in the game
ISMA celebrates India's sweet bond with sugar
The #CheeniSaMeethaIndia campaign sends out the message that consuming sugar in moderation can be a part of an active lifestyle
Intel collaborates with Dentsu Gaming & StreamO for gaming festival
The campaign aims to target the Gen Z audience across 29 countries
Harpic reminds us that bathroom cleaning is everyone's responsibility, not just mom's
The brand has released its first-ever festive campaign #MomWaliDiwali
Bigg Boss copyright infringement: Viacom18 secures dynamic injunction order
The order grants Viacom18 the authority to stop infringement of its ongoing reality shows, including Bigg Boss Hindi, Bigg Boss Kannada and the upcoming Bigg Boss Marathi
Zomato captures Durga Puja’s spirit in new campaign
The ad film captures the culinary treasures that make Durga Puja a gastronomic delight
BW Businessworld's latest issue on eComm explores Amazon's customised playbook for India
The issue looks at how Amazon is building on its 10-year legacy in India to create solutions that impact its global growth and the larger eCommerce sector itself
MRF taps brand loyalty with #MRFSuperFan campaign
The campaign, started during the Asia Cup and now ongoing during the ICC Men’s Cricket World Cup, encourages fans to tell their personal stories with MRF and be crowned as the #MRFSuperFan
India-Pak WC game: Rohit Sharma most talked about player, with 674.3K mentions: Report
As per Interactive Avenues’ social media listening report, Virat Kohli (364.8K), Jasprit Bumrah (129.3K), Mohammed Siraj (90.6K) and Shubman Gill (80.3K) rank high on the popularity charts
Dainik Jagran inext concludes Bikeathon 2023
Over 32,000 cyclists from 4 states and 15 mini-metros participated in the bikeathon
Banijay Asia forays into Live entertainment
Banijay Asia produced and executed the pre-match ceremony for the India-Pakistan clash
PVR INOX subscription model: A blockbuster or flop?
As PVR INOX launches its monthly subscription model ‘Passport’, industry experts chime in on whether this will work in a market like India or not
Media mix for Zoya’s latest jewellery collection is mostly digital and print: Ajoy Chawla
Chawla, CEO of Titan’s jewellery division, spoke about the brand's latest collection, media mix, festive expectations and more
Festive Force: D2C players leverage ONDC to prop up Brand Bharat
Industry observers shared that indigenous brands are utilising ONDC's effectiveness to expand reach; ROI high too due to increased adoption of eCommerce
BBH India wins creative mandate for upGrad’s upcoming campaign
The mandate was won following a multi-agency pitch process
Rethinking the funnel: Is the classic marketing model a dying relic?
The marketing funnel, the trusty road map that guided consumers from awareness to conversion, was designed for simpler times when choices were limited and attention was ample