linear-television

TDSAT Orders IBDF to Respond in WAVES OTT Dispute by July 14

TDSAT Orders IBDF to Respond in WAVES OTT Dispute by July 14?blur=25

The matter stems from a petition filed by AIDCF, which has challenged Prasar Bharati’s move to onboard linear satellite television channels on its OTT platform WAVES

e4m Staff May 31, 2026 4:01 PM

In-content advertising on linear TV can have maximising impact: LS Krishnan

LS Krishnan?blur=25

Krishnan, Whisper Media CEO and Director in India, outlines that the biggest challenge right now is to get more marketers to realise the value of ICA in advertising

Mansi Sharma Mar 9, 2022 8:36 AM