Why Myntra trolling is a reminder for brands to tackle UGC menace
Industry calls for an anti-bullying movement and better tracking of conversations on digital media
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The Budweiser controversy — A cautionary tale in cause advertising
Authenticity is paramount and feedback is gospel, opines industry
Logicserve Digital crafts film on 'The Sounds of Lockdown' for Tata Motors Finance
The digital film focusses completely on the audio experience and allows the users to imagine the cues in their own way while they reminisce the small moments of life
Logicserve Digital bags digital mandate for Wet & Dry Personal Care
The agency will be handling Paid Media Services, Social Media Management and Creative duties for the brand