lux-cozi

Lux Cozi ropes in Vijay Deverakonda as its brand ambassador for south markets

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Brings new TVC with the actor titled Super Feel

exchange4media Staff Mar 15, 2023 5:30 PM

Sourav Ganguly named brand ambassador of Lux Cozi

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The brand has also flagged off the association with a 20-second ad film featuring the cricketer

exchange4media Staff Sep 23, 2022 11:54 AM

ASCI dismisses Amul Macho's allegations against Lux Cozi over 'copied ad'

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There can't be any loss of reputation, goodwill or brand equity from Amul's ad that was essentially banned for 14 years ago, said Lux industries Executive Director Saket Todi

exchange4media Staff Sep 27, 2021 10:56 AM

Sleaze, not plagiarism, should be Lux Cozi's bigger worry

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The industry is squeamish about Lux Cozi’s recent campaign, which it believes could create problems for the brand due to its objectifying imagery

Mansi Sharma Sep 8, 2021 8:24 AM

Amul Macho takes feud with Lux Cozi to ASCI

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The complainant has termed it as a case of 'opportunistic branding', accusing Lux Cozi of taking advantage of the 'Toing' ad equity

exchange4media Staff Sep 7, 2021 1:09 PM

Lux Cozi unveils new campaign with Varun Dhawan

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The campaign has been conceptualized by Yellow beetle

exchange4media Staff Sep 7, 2021 8:42 AM