Lux Cozi ropes in Vijay Deverakonda as its brand ambassador for south markets
Brings new TVC with the actor titled Super Feel
lux-cozi
Sourav Ganguly named brand ambassador of Lux Cozi
The brand has also flagged off the association with a 20-second ad film featuring the cricketer
ASCI dismisses Amul Macho's allegations against Lux Cozi over 'copied ad'
There can't be any loss of reputation, goodwill or brand equity from Amul's ad that was essentially banned for 14 years ago, said Lux industries Executive Director Saket Todi
Sleaze, not plagiarism, should be Lux Cozi's bigger worry
The industry is squeamish about Lux Cozi’s recent campaign, which it believes could create problems for the brand due to its objectifying imagery
Amul Macho takes feud with Lux Cozi to ASCI
The complainant has termed it as a case of 'opportunistic branding', accusing Lux Cozi of taking advantage of the 'Toing' ad equity
Lux Cozi unveils new campaign with Varun Dhawan
The campaign has been conceptualized by Yellow beetle