At Rs 24 crore, Zee Anmol Cinema buys the most expensive movie genre Free Dish slot ever
Three slots in Bucket B also sold on Day 3
Date-wise News
Mandeep Singh joins Bennett Coleman & Co. Ltd as Vice President - Response
Prior to this, he was the Country Manager and COO of B4U Network
What really is a magazine?
Guest Column: Anant Nath, Executive Publisher at Delhi Press, shares what remains so unique about the magazine form in the digital age
Lux Cozi ropes in Vijay Deverakonda as its brand ambassador for south markets
Brings new TVC with the actor titled Super Feel
Lentra appoints Hitesh Sahijwaala as EVP - India Sales and Distribution
Sahijwaala is a veteran with more than 25 years of experience in the IT industry
VAHDAM India enters spices market
Collaborates with chef Vikas Khanna to launch VAHDAM Spices
Rasna back with ‘We love you Rasna’ summer campaign
The TVC will be aired across national and regional GEC, movie, music, news and kids channels
BKT Tires announces association with 7 IPL teams
The brand will be the ‘Official Tire Partner’ for these teams
Malaika Arora, Milind Soman and Randeep Hooda tame impossible terrains with Jeep Meridian
The 'Only In a Jeep' campaign has been conceptualised by Leo Burnett India.
QMS MAS enlists Kapil Dev as face of the brand
Unveils ad with him for launch of Q Devices
Kylie Jenner headlines Dolce&Gabbana eyewear campaign
Michele Morrone, the Italian actor, also stars as the male face of the campaign
Pitch CMO Summit Mumbai is back on ground after 3 years
To be held on 24th March 2023 from 10 am onwards at Taj Santacruz, Mumbai
UP Tak set for a grand political and cultural festival at Ayodhya
The festival on 17th & 18th March, 2023, will have speakers and artists from different genres
Kotak Life shows why its plan is ‘smart for the smart generation’
The ‘Soch Ke Liya Hai’ campaign features Vinay Pathak as the concerned father
Freedom Healthy Cooking Oils highlights the benefits of Rice Bran Oil
Nutritionist Dr. Matheen Asrar stars in the ad
mediasmart strengthens omnichannel programmatic ad platform
The move will help integrate consumer journey better across more connected devices beyond just CTV
Hardik Pandya endorses 'hatke investing choices' in new LenDenClub campaign
Pandya is the brand ambassador of the peer-to-peer lending platform
Viacom18’s ‘free’ IPL streaming: Will the wager pay off? Industry weighs in
With no subscription fee for the IPL streaming, JioCinema will have to solely depend on advertisers for revenue, caution industry observers
With Disney+ Hotstar, we are driving impact in key metrics: Rahul Ralhan, Housing.com
Rahul Ralhan, head of Brand and Insights at Housing.com, tells us about the company’s recent campaign and how they have reworked their marketing strategy for the digital-first audience
Equitas Small Finance Bank joins hands with Royal Challengers Bangalore for T20 League
The brand has come on board as RCB’s ‘Proud Banking Partner’ for the 2023 season
How Vi-John leveraged Magh Mela to solve men’s shaving concerns
The 'Shaving Se Snan Tak' campaign encouraged devotees to get a shave along with the holy dip during the Magh Mela festival at Sangam, Prayagraj
Hisense appoints Vipin Yadav as Director-Marketing
Yadav joins Hisense after a 7-year stint at OPPO
Anurag Singh quits Bharat Express as Managing Editor
Prior to this, he was the Output Head of Zee News
Sony Liv ropes in Rajiv Rajaram as Head of Content – Tamil
He was earlier with Culture Machine Studios for almost 8 years
News First gets TN Seetharam to headline 'Naanu Mukhyamantri' centred on K'taka CMs
The show premiered on March 4, 2023
Alia Bhatt turns 30: Why the actor is a 'Darling' of brands
Bhatt has amassed an impressive portfolio of brands like Cadbury, MakeMyTrip, Blenders Pride, Lay’s, Caprese, Manyavar, Cornetto, Titan Raga, Phonepe, Phillips and many more
Wondrlab appointed as creative AOR for HDFC Bank’s tech-first services
The agency will lead communication solutions for the bank’s tech-first services
Rajiv Verma joins enba jury
Verma is HT Media’s former Chief Executive Officer
‘Digital payments are boosting brands’ opportunities to connect with larger consumer base’
In an exclusive chat with e4m, Rajiv Bakshi, Chief Operations Officer- Revenue, ZEEL, speaks about their recent study on digital payments in India
'Tagger Media & YAAP aim to influence influencer marketing'
YAAP founder Atul Hegde and Tagger Media CEO Dave Dickman talk about keeping pace in a rapidly evolving influencer market and staying relevant in a highly competitive environment
BJP’s Charu Pragya to be part of enba jury panel
Pragya is a lawyer-politician, Head of National Legal Cell of BJP’s youth wing, and national media panellist for the party
PubMatic elevates Emily Yri to VP, International Marketing
Her new remit includes the management of marketing for PubMatic in Europe and the Middle East, as well as running the APAC regional marketing operations