Sodhi named Global Head of Measurement & Analytics, Datta will be now the Chief Strategy Officer, and Shekhar Banerjee to take on the additional responsibility of managing North & East
Experts say advertisers are keen on picking up sporting properties. T20 World Cup, which is three months away, already has five big partners on board
As per the recent TAM Adex data, categories like auto, personal care/personal hygiene, F&B, and paints have shown the maximum drop in ad volumes during April-May'21 when compared to Jan-March'21
Categories and brands that have significant reliance on summers for their volumes will most likely be impacted by this second wave of Covid
The account will continue to be handled out of the agency's Gurugram office
Industry leaders are optimistic that the growth momentum will continue post festive season, with December likely to witness high single-digit growth over the same period last year
Datta will head Wavemaker India's North operations and will report to Ajay Gupte, CEO, Wavemaker – South Asia