Advertisers from Tamil Nadu outline their plans for the Pongal festive season with respect to ad spends, marketing strategies, media mix and expectations

Simran Sabherwal Jan 15, 2024 8:34 AM

With a high consumer number, Tamil Nadu is a go-to market for advertisers. Experts discuss the reason for growth for the second half of the year in the state

Nilanjana Basu Aug 1, 2023 8:47 AM

As the southern states drown in harvest festivities, brands are upbeat about the renewed sentiment amongst customers this year

Nilanjana Basu Jan 16, 2023 2:22 PM

Guest Column: Mark Titus, AVP Marketing, Nippon Paint India (Decorative) shares his take on the marketing trends that will rule in 2023

Mark Titus Dec 27, 2022 9:25 AM

As the festival of light approaches, real estate and its ancillary industry in South India are optimistic about the season with spends expected to be on par with last year

Simran Sabherwal Nov 3, 2020 9:09 AM