Advertisers from Tamil Nadu outline their plans for the Pongal festive season with respect to ad spends, marketing strategies, media mix and expectations
With a high consumer number, Tamil Nadu is a go-to market for advertisers. Experts discuss the reason for growth for the second half of the year in the state
As the festival of light approaches, real estate and its ancillary industry in South India are optimistic about the season with spends expected to be on par with last year