Date-wise News
The bid for IPL 2024 title sponsorship rights is reportedly worth Rs 500 crore per year
e4m Staff Jan 15, 2024 6:46 PM
The ‘Banega Toh Badhega India’ campaign highlights how infrastructure is enabling the progress of individuals
e4m Staff Jan 15, 2024 6:18 PM
The company’s net profit also declined by 3% from Rs 49 crore in Q3 FY23 to Rs 48 crore in Q3 FY24
e4m Staff Jan 15, 2024 3:52 PM
Prior to this, Saurabh Vatsa was spearheading the Citroen brand at Stellantis
e4m Staff Jan 15, 2024 2:32 PM
The BW Education 40under40 Awards acknowledges and honours the efforts of those who are shaping the future of education
e4m Staff Jan 15, 2024 1:28 PM
The Pongal campaign has been executed in collaboration with XXL Collective
e4m Staff Jan 15, 2024 1:19 PM
While the guidelines will promote responsible brand building, it will benefit in the long run if enforced well, say industry observers
Chehneet Kaur Jan 15, 2024 1:18 PM
The two-film campaign shows the emotional aspects of what goes behind every claim
e4m Staff Jan 15, 2024 12:22 PM
The song was launched at an event attended by senior leaders of various political parties of the country and state, religious gurus
e4m Staff Jan 15, 2024 11:45 AM
In this Epilogue 2023 series, Valerie Pinto, CEO of Weber Shandwick India, discusses how organisations can leverage the expertise of digital and creative teams to ensure seamless integration
e4m Staff Jan 15, 2024 11:27 AM
Puja Rai is a seasoned media professional with over 20 years of experience
e4m Staff Jan 15, 2024 9:52 AM
Before joining Everest, Rahul Vengalil was with Isobar for over seven years
Sohini Ganguly Jan 15, 2024 8:54 AM
Apart from Flipkart, local-origin platforms like Myntra, Nykaa, Snapdeal have become a positive mine of rich consumer data and are coming up as a strong challenge to the Big Five, say experts
Shantanu David Jan 15, 2024 8:48 AM
Guest Column: Anuj Kumar, Chief Operating Officer & Chief Revenue Officer at Affle, writes on how marketers can allocate budgets more effectively and give each channel a better chance to succeed
Anuj Kumar Jan 15, 2024 8:38 AM
Advertisers from Tamil Nadu outline their plans for the Pongal festive season with respect to ad spends, marketing strategies, media mix and expectations
Simran Sabherwal Jan 15, 2024 8:34 AM
Priti Murthy, President, GroupM Nexus, spoke to e4m on data-driven strategies, the potential of Connected TV and other developments in the martech domain
Sohini Ganguly Jan 15, 2024 8:25 AM
