Aditya Birla Group in fray for IPL 2024 title sponsorship rights: Reports
The bid for IPL 2024 title sponsorship rights is reportedly worth Rs 500 crore per year
Date-wise News
UltraTech Cement launches new campaign with Shah Rukh Khan
The ‘Banega Toh Badhega India’ campaign highlights how infrastructure is enabling the progress of individuals
Den Networks sees 10% drop in Q3 subscription revenue
The company’s net profit also declined by 3% from Rs 49 crore in Q3 FY23 to Rs 48 crore in Q3 FY24
Nissan appoints Saurabh Vatsa as Deputy Managing Director
Prior to this, Saurabh Vatsa was spearheading the Citroen brand at Stellantis
BW Education 40under40 Summit & Awards: Nomination deadline today
The BW Education 40under40 Awards acknowledges and honours the efforts of those who are shaping the future of education
Pongal: Asian Paints converts Tamil Nadu's urban landscape into art canvases
The Pongal campaign has been executed in collaboration with XXL Collective
Coaching ads: CCPA guidelines to bring transparency, share brand experts
While the guidelines will promote responsible brand building, it will benefit in the long run if enforced well, say industry observers
Policybazaar shows the human side of the claim process
The two-film campaign shows the emotional aspects of what goes behind every claim
Ayodhya Ram Temple: India News launches devotional song
The song was launched at an event attended by senior leaders of various political parties of the country and state, religious gurus
Navigating new trends is the key to shape the PR industry: Valerie Pinto
In this Epilogue 2023 series, Valerie Pinto, CEO of Weber Shandwick India, discusses how organisations can leverage the expertise of digital and creative teams to ensure seamless integration
Madison Media appoints Puja Rai as Chief Strategy Officer
Puja Rai is a seasoned media professional with over 20 years of experience
Rahul Vengalil moves on from Everest Brand Solutions
Before joining Everest, Rahul Vengalil was with Isobar for over seven years
Retail Media Marketplace: Are made-in-India platforms fast snapping the deal?
Apart from Flipkart, local-origin platforms like Myntra, Nykaa, Snapdeal have become a positive mine of rich consumer data and are coming up as a strong challenge to the Big Five, say experts
Balance between personalization & privacy to be paramount in building consumer trust
Guest Column: Anuj Kumar, Chief Operating Officer & Chief Revenue Officer at Affle, writes on how marketers can allocate budgets more effectively and give each channel a better chance to succeed
Pongal fervour at a high for TN brands despite cyclone dampener
Advertisers from Tamil Nadu outline their plans for the Pongal festive season with respect to ad spends, marketing strategies, media mix and expectations
Marketers can anticipate continued ad spending on CTV: Priti Murthy
Priti Murthy, President, GroupM Nexus, spoke to e4m on data-driven strategies, the potential of Connected TV and other developments in the martech domain