marketing-budget

Is your brand taking a butter-knife to a gunfight?

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Guest Column: Ashiish V Patil, ex-CEO of MTV India; former Head of Youth Films, Talent Management, Brand Partnerships and Digital Originals at Yash Raj Films, shares his take on marketing budgets

Ashiish V Patil Sep 9, 2024 8:50 AM

‘SUGAR Cosmetics to double its marketing budget in FY24’

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Suchit Sikaria, Chief Business Officer, SUGAR Cosmetics, spoke to e4m on the brand’s digital marketing strategy, banking on fintech and more

Kanchan Srivastava Mar 30, 2023 8:48 AM

Jaro Education announces Rs 100 crore marketing budget allocation for FY 2022-23

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30% of the budget will be allocated to the acquisition of learners, 20% PR initiatives, 30% for online & offline advertisements, and remaining for influencer marketing & other endorsements

exchange4media Staff Feb 15, 2022 2:27 PM

Laqshya Media Group's report presents detailed data on travel time and traffic count

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Laqshya Group’s proprietary software platform called SHARP has gathered compelling data about the spending habits of people

exchange4media Staff Sep 22, 2020 12:41 PM