Drop in ad revenue, content sales & channel management fees hits ZMCL FY24 revenue
ZMCL’s ad revenue declined by 12% in FY24
Date-wise News
Sometimes the cost of a keyword is more expensive than the product: Aman Gupta, boAt
At a retail summit, Aman Gupta, Co-founder & CMO of boAt, spoke about navigating through the hurdles of eComm platforms, and the power of innovation in building a brand
Signify celebrates Ganesh Chaturthi with 16-feet illuminated modak
Powered by Philips lights, the modak is 16-feet tall with a glowing 4-foot base
How community radio is poised to make waves in India
Industry experts share their hopes for community radio as a medium that will bridge the communication gap and give a voice to local communities, shaping India’s media landscape in the years to come
India has become the largest market in terms of Meta AI usage: Paras Sharma
In an exclusive interview with e4m, Paras Sharma, Director, Global Partnerships, Meta India, shares insights into Instagram’s growth, its new algorithm and latest features to woo Gen Z
We are a national local wedding brand: Pelki Tshering, Tanishq
We are a national local wedding brand: Pelki Tshering, Tanishq
Artificial Intelligence Regulations: What Industry Wants
The rapid adoption of AI requires the development of Responsible AI systems—those that ensure security, respect privacy, and operate transparently, say experts
‘Most creative agencies are not incentivized on how to cut time spent on a project’
At the Pitch CMO Summit-South, a panel of experts from brands and agencies took upon a discussion on the power of AI in marketing, the use of AI in the creative aspect of the industry and more
Nothing comes close to PGC in building brands, accelerating business growth: Ajit Varghese
At Pitch CMO Summit, Ajit Varghese, Head of Network Advertising Sales at Disney Star, spoke about how professionally generated content (PGC) powers brands
Sonia Huria quits Amazon Prime Video
Sonia Huria, who was the Head of Communications for APAC at Amazon Prime Video, joined the OTT platform in 2020
How community radio is poised to make waves in India
Industry experts share their hopes for community radio as a medium that will bridge communication gap and give a voice to local communities, shaping India’s media landscape in the years to come
Signify celebrates Ganesh Chaturthi with 16-feet illuminated modak
Powered by Philips lights, the modak is 16-feet tall with a glowing 4-foot base
From AI to AR: Top trends defining the future of advertising
Guest Column: Shantomoy Ray explores key trends that are predicted to shape the future of advertising, focusing on the Indian context and the global landscape
Is your brand taking a butter-knife to a gunfight?
Guest Column: Ashiish V Patil, ex-CEO of MTV India; former Head of Youth Films, Talent Management, Brand Partnerships and Digital Originals at Yash Raj Films, shares his take on marketing budgets
Digital onslaught: Can IRS be the saviour for Print?
Many newspapers have either reduced their circulation or shut some editions to improve profitability. Publishers hope advertisers would invest more once the IRS returns
We plan to focus on both organic growth and selective acquisitions: Rana Barua, Havas
Rana Barua, Havas’ Group CEO for India, South East & North Asia, spoke to e4m on his new role, working on the "One Asia" philosophy, the agency’s strategy in the APAC region and more
We are a national local wedding brand: Pelki Tshering, Tanishq
Pelki Tshering, CMO, Tanishq speaks about the latest wedding campaign for Rivaah by Tanishq called ‘For Marriages Crafted by You'