marketing-mix

Hyundai’s ‘6 hai toh safe hai’ campaign intends to set a safety benchmark: Virat Khullar

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Khullar, AVP and Vertical Head of Marketing, Hyundai Motors, lets us in on the carmaker's latest marketing campaign, media mix, product launches and more

Aditi Gupta Oct 30, 2023 9:37 AM

UPI apps, the new destination for brands to reach consumers?

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Industry experts tell us why the partnership between brands and UPI platforms is a win-win for both

Tanzila Shaikh Dec 5, 2022 9:08 AM

India is one of the most strategic growth markets in Asia for Dole: Aashim Malhotra

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Malhotra, VP of Dole Foods, revealed that the company will use a mix of above-the-line and below-the-line investments to woo consumers as it makes inroads into the Indian market

Misbaah Mansuri Mar 26, 2021 9:04 AM

‘Again this year, we will place emphasis on performance marketing for digital products’

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Purshotam, CGM– Marketing at Bank of Baroda, speaks about the bank's newly-launched campaign, marketing mix post-Covid and the brand's marketing strategy for 2021

Misbaah Mansuri Jan 11, 2021 8:47 AM

Marketers decode changing marketing mix in the digital world

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Panellists Pawan Sarda, K.R. Venkatadri and Shamsuddin Jasani discussed why brands and marketers need to constantly innovate to engage with the audience in the New Normal

exchange4media Staff Aug 28, 2020 12:49 PM

We use digital and brand activation quite effectively: MC Cariappa, Jockey India

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Cariappa, President Sales and Marketing of Jockey India, opens up about the brand’s 25-year journey, broader marketing strategies, media mix and more

Neethu Mohan Jan 13, 2020 9:10 AM