Khullar, AVP and Vertical Head of Marketing, Hyundai Motors, lets us in on the carmaker's latest marketing campaign, media mix, product launches and more
Industry experts tell us why the partnership between brands and UPI platforms is a win-win for both
Malhotra, VP of Dole Foods, revealed that the company will use a mix of above-the-line and below-the-line investments to woo consumers as it makes inroads into the Indian market
Purshotam, CGM– Marketing at Bank of Baroda, speaks about the bank's newly-launched campaign, marketing mix post-Covid and the brand's marketing strategy for 2021
Panellists Pawan Sarda, K.R. Venkatadri and Shamsuddin Jasani discussed why brands and marketers need to constantly innovate to engage with the audience in the New Normal
Cariappa, President Sales and Marketing of Jockey India, opens up about the brand’s 25-year journey, broader marketing strategies, media mix and more