As brands rethink how they connect with audiences in the digital age, AI-generated virtual personalities are moving beyond experiments to become the faces of modern campaigns
The story of one of India's greatest advertising legacies, the Nirma Girl, is rooted in a personal tragedy
From legacy mascots to celebrities to entirely new characters, advertisers and endorsements are going fully virtual
Industry watchers opine that given the increasing scrutiny of these times, opting for mascots can be a good strategy