Initiative emerges as the world’s top most agency network, delivering $2.1 billion in total new business in last 3 quarters, as per a COMvergence report

Kanchan Srivastava Jan 14, 2026 11:50 AM

At present, WATConsult is managing social media assets for the brand

exchange4media Staff May 30, 2022 5:26 PM

More than $3 billion worth of business was up for grabs, according to media reports

exchange4media Staff Sep 9, 2021 3:21 PM

Experts speak about the increase in ‘demand’ of digital campaigns along with a strong emphasis on data and analytics for better digital extrapolation

Nafisa Shaheen Jan 22, 2021 1:11 PM

The account size is estimated to be around Rs 300 crore. Wavemaker is the incumbent agency

Naziya Alvi Rahman Mar 18, 2020 12:38 PM

Starcom India is the incumbent agency. The pitch is expected to close soon

Naziya Alvi Rahman Jan 22, 2020 12:15 PM