The campaign throws light on the trend of soft, ultralight boxers becoming the new normal outfit for men

exchange4media Staff May 21, 2022 5:00 PM

Conceptualized by Ogilvy India, the video is available across all of W's social media and digital platforms

exchange4media Staff May 23, 2020 10:23 AM

The integrated digital campaign makes a case for striking the perfect balance between personal and professional life while working from home

exchange4media Staff Apr 27, 2020 1:14 PM

In the first phase of the launch, the company plans to retail footwear across more than 80 W stores as well as on the website

exchange4media Staff Mar 22, 2020 6:00 PM

Representing the young and enthusiastic India; Donear NXG innovates with blue in its new collection, comprising of casual shirts, t-shirts, trousers & denims

exchange4media Staff Mar 18, 2020 1:03 PM

The campaign encourages women to embrace themselves without caring about the pressure to look a certain way

exchange4media Staff Mar 17, 2020 1:39 PM

BIBA and its creative agency Brandmovers India created a series of 10-second videos to drive home a powerful message about gender equality

exchange4media Staff Mar 15, 2020 6:00 PM

The brand's partnership with Solar Charkha Mission, energy-efficient stores and sustainable workplace ensures the commitment towards being fashion-forward and responsible

exchange4media Staff Mar 15, 2020 10:00 AM

Imara is a fashion line conceptualised as a contemporary interpretation of the conventional and offers a refreshing take on ethnic design

exchange4media Staff Feb 12, 2020 11:27 AM

The brand’s association with Myntra is set to enhance its reach further, especially in Tier 2 and 3 cities and towns across the country

exchange4media Staff Jan 20, 2020 11:09 AM