Adfactors PR forms 'Millennial Board'
The 16-member shadow board comprises millennials under 30 who will support the firm's senior leadership with Gen-Y perspectives
millennials
‘Mamaearth’s products and innovations are focused on the millennial generation’
Varun Alagh, Co-founder of Mamaearth talks about the brand’s first campaign film and explains why its purpose-driven approach will find resonance with millennial consumers
75% Indians find work-from-home tough; millennials prefer office: The Mavericks survey
The study says 61% of Indians are experiencing mental health-related issues due to the lockdown, uncertainty and looming financial crisis
Big brands need to spend 70% of total budget on TV: Shivam Puri
Shivam Puri, CEO, Cipla Health, says TV ads give brands a ‘Bang for the Buck’