millennials

Adfactors PR forms 'Millennial Board'

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The 16-member shadow board comprises millennials under 30 who will support the firm's senior leadership with Gen-Y perspectives

exchange4media Staff Jan 14, 2021 11:02 AM

‘Mamaearth’s products and innovations are focused on the millennial generation’

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Varun Alagh, Co-founder of Mamaearth talks about the brand’s first campaign film and explains why its purpose-driven approach will find resonance with millennial consumers

Christina Moniz Aug 7, 2020 11:40 AM

75% Indians find work-from-home tough; millennials prefer office: The Mavericks survey

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The study says 61% of Indians are experiencing mental health-related issues due to the lockdown, uncertainty and looming financial crisis

exchange4media Staff May 18, 2020 3:33 PM

Big brands need to spend 70% of total budget on TV: Shivam Puri

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Shivam Puri, CEO, Cipla Health, says TV ads give brands a ‘Bang for the Buck’

exchange4media Staff Feb 1, 2020 9:09 AM