OTT’s OOH spend is nearly 30% in a year. Why? Larger-than-life billboards, integration with other mediums, contextual relevance, targeted placements, and the ability to amplify a campaign on digital mediums drive OTTs to OOH, say experts Chehneet Kaur Jul 29, 2024 8:52 AM
SC issues notice to Amazon Prime Video, producers following petition against 'Mirzapur' An FIR was registered against the producers of Mirzapur for hurting religious sentiments and spoiling the image of Mirzapur e4m Desk Jan 22, 2021 1:41 PM
Amazon Prime Video (OTT service) redefines marketing strategies with Mirzapur Season 2 Amazon Prime Video creates history with Mirzapur Season 2 becoming the most-watched show of all time e4m Desk Dec 23, 2020 8:56 AM
Mirzapur Season 2: Here's what fans can look forward to Mirzapur is Amazon original series e4m Desk Aug 25, 2020 4:56 PM