Date-wise News

The merger of Film Media Units under one corporation will lead to convergence of activities and resources and better coordination

e4m Desk Dec 23, 2020 7:13 PM

The new guidelines allow 100% FDI for the sector

e4m Desk Dec 23, 2020 5:44 PM

The campaign features seven examples of Never Surrender as a key to success

e4m Desk Dec 23, 2020 5:26 PM

Call Of Duty Mobile India Cup consists of two tournaments - Open and Pro

e4m Desk Dec 23, 2020 4:59 PM

Deepak Rajadhyaksha, Programming Head, Colors Marathi, says, the shows are culturally rich and resonate with every Maharashtrian household’s values

e4m Desk Dec 23, 2020 4:57 PM

Dream11 now becomes the official fantasy partner of the NBA, WNBA and G League in India

e4m Desk Dec 23, 2020 4:52 PM

The association kickstarted with Whirlpool’s new festival campaign that focuses on care and hygiene

e4m Desk Dec 23, 2020 4:18 PM

TVC features Sanjana expressing her trust and confidence in Charmis Deep Radiance Face Serum

e4m Desk Dec 23, 2020 3:54 PM

According to the complaint, the blogger created a fake email id of a woman employee of Value 360 Communications

e4m Desk Dec 23, 2020 3:54 PM

Santa won’t be paying you a visit this year owing to the pandemic but you can still end this year with joys and laughter

e4m Desk Dec 23, 2020 3:19 PM

The line-up includes the most iconic sitcoms, movies & reality shows airing from dawn to dusk

e4m Desk Dec 23, 2020 2:38 PM

The list of top ads in six Indian languages is an indication of consumer preferences leaning towards regional content

e4m Desk Dec 23, 2020 1:54 PM

Guest Column: Vidhu Sagar, Managing Director, MediaDonuts India, outlines new buying patterns of consumers induced by the Covid crisis

Vidhu Sagar Dec 23, 2020 1:48 PM

The platform has roped in Satya Machiraju, Romita Mukherjee and Supriya Goswami to lead its next phase of growth driving digital adoption

e4m Desk Dec 23, 2020 1:26 PM

In a first, the partnership will also allow Vi to access not only Firework’s content from its global studios but also those of its “unique occupational generated content”

e4m Desk Dec 23, 2020 12:55 PM

Anushree Pacheriwal, co-founder, Gemius Design Studio, says, they are excited to set new benchmarks

e4m Desk Dec 23, 2020 12:50 PM

These mega issues help in furthering the trust of advertisers in print media

e4m Desk Dec 23, 2020 12:25 PM

According to reports, there are talks about members planning to address the matter at BCCI's annual general meeting, since the gaming platform rivals the board’s official sponsor Dream11

e4m Desk Dec 23, 2020 12:24 PM

Shetty’s last stint was as Senior Vice President – Experiential at Arc Worldwide, Publicis Groupe

e4m Desk Dec 23, 2020 11:59 AM

Through Family Sharing, up to six family members can share subscriptions to Apple TV channels using just their own Apple ID and password on their own devices

e4m Desk Dec 23, 2020 11:43 AM

The platform on-boarded 100,000 new SMB merchants in the April – June quarter and witnessed a 100% growth in TPV in the SMB segment, as compared to last year

e4m Desk Dec 23, 2020 11:16 AM

Saini, Business Head, ZEE Biskope & Big Ganga, talks about the one-year journey of Bhojpuri movie channel Zee Biskope

Sonam Saini Dec 23, 2020 9:31 AM

Experts will delve into the key learnings of 2020 and how brands plan on aligning ad spends in the new normal

e4m Desk Dec 23, 2020 9:19 AM

BK Shankaranarayan, CEO, Viveks, talks about service-centric approach in their latest initiative, Home Serve App

Simran Sabherwal Dec 23, 2020 9:09 AM

Nominations are invited for best shows, platforms and content creators of 2020 across languages

e4m Desk Dec 23, 2020 9:05 AM

As per the 6th ‘State of Marketing’ report, customer experience & engagement is both a priority and the biggest challenge. The report states that innovation is marketing leaders’ number one priority

e4m Desk Dec 23, 2020 9:04 AM

Guest Column: Ajay Mehta, Founder & MD, Interactive Television (iTV) & MD, Kinetic India, says, this is the time to move from being perception-based mediums to data-driven & technology-enabled mediums

Ajay Mehta Dec 23, 2020 8:59 AM

Amazon Prime Video creates history with Mirzapur Season 2 becoming the most-watched show of all time

e4m Desk Dec 23, 2020 8:56 AM

Chad Pearce, Vice President Marketing, APAC, Zendesk, discusses the impact of the pandemic on customer behaviour, marketing initiatives in Indian & APAC market and more

Nafisa Shaheen Dec 23, 2020 8:44 AM

News genre on TV saw 400-plus more advertisers during blackout compared to the period before that

Tasmayee Laha Roy Dec 23, 2020 8:31 AM

BCCI to release tenders for the inclusion of two new IPL teams in mid-2021 and 10 teams will play in 2022

Ruhail Amin Dec 23, 2020 8:08 AM