How financial service brands can create 'marketing moments' effectively
Experts will convene today for e4m's ongoing series with Salesforce -- Moments Made By Marketing
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'Companies in India will use up to 25 data sources to build unified customer view in 2021'
Salesforce-e4m webinar: The panel concluded that to manage building a unified view of customers, there are five key areas to look at - quality, timeliness, data integration, consent and identity
Salesforce-e4m webinar today: Panel to discuss redefining marketing moments for consumers
The discussion will shed light on how personalised experiences have become key to building a customer experience and ensuring a delightful customer journey
‘Everything we do has to be analyzed & has to have a return on investment’
e4m speaks to Umashan Naidoo, Head - Customer & Beauty, Westside - Trent Ltd., as part of ‘Moments Made By Marketing’ series powered by Salesforce
‘The opportunity that the pandemic opened up for us was omni-channel’
As part of a special series ‘Moments Made By Marketing' powered by Salesforce, Sachin Kamat, Director, Enrich, highlights how the salon chain leverages data & technology to serve its clientele