How financial service brands can create 'marketing moments' effectively
Experts will convene today for e4m's ongoing series with Salesforce -- Moments Made By Marketing
moments-made-by-marketing
'Companies in India will use up to 25 data sources to build unified customer view in 2021'
Salesforce-e4m webinar: The panel concluded that to manage building a unified view of customers, there are five key areas to look at - quality, timeliness, data integration, consent and identity
Salesforce-e4m webinar today: Panel to discuss redefining marketing moments for consumers
The discussion will shed light on how personalised experiences have become key to building a customer experience and ensuring a delightful customer journey
‘We are using AI to understand, learn & interpret data faster and on a bigger scale’
Salesforce Presents ‘Moments Made By Marketing: Mayank Shah, Sr. Category Head, Parle Products, tells us how Parle leverages insights to identify & target prospective consumers
Majority of our re-engagement communication is hyper-personalised: Marzdi Kalianiwala
As part of ‘Moments Made By Marketing’ Powered by Salesforce, Marzdi Kalianiwala, Head - Marketing & Business Intelligence, BookMyShow talks about giving a personalised experience to audiences
‘Everything we do has to be analyzed & has to have a return on investment’
e4m speaks to Umashan Naidoo, Head - Customer & Beauty, Westside - Trent Ltd., as part of ‘Moments Made By Marketing’ series powered by Salesforce
‘The opportunity that the pandemic opened up for us was omni-channel’
As part of a special series ‘Moments Made By Marketing' powered by Salesforce, Sachin Kamat, Director, Enrich, highlights how the salon chain leverages data & technology to serve its clientele