Avinash Pant, Director – Marketing at Facebook, talks about the latest leg of the 'More Together' campaign, consumer marketing strategy for India and plans for 2021
The 360-degree campaign has been conceptualized and executed by Taproot Dentsu and Dentsu Webchutney
The campaign underlines Facebook’s brand belief that people can do more together than alone and will have four 30-second films in six languages over the course of IPL
The core campaign has been conceptualized and executed by Taproot Dentsu
The minds behind Facebook’s first-ever ad campaign in India open up about their creative journey and how the multiple campaigns will go on air across the country over the next few weeks