As part of its latest marketing campaign 'More Together', Facebook has released the second film. The film showcases how our collective actions can create beautiful outcomes.
The TVC features a man posting on Facebook that he wants every cricket match to feel like a party and inspires his friends to call brass bands synonymous with celebrations in India to play during matches. This cascades and results in a brass band getting a gig after months.
The campaign underlines Facebook’s brand belief that people can do more together than alone and will have four 30-second films in six languages over the course of the IPL tournament.