The big picture: How digital platforms 'Reel-ed' in movie marketing in Covid times Social media is becoming the first place for spotting a new movie trailer and an unbiased source of information from release to performance Mansi Sharma Sep 10, 2021 8:19 AM
Coronavirus bears down on Bollywood with no ticket sales & hiked marketing budgets Bleak times lie ahead for the Hindi film industry in this quarter as Covid-19 outbreak decimates footfalls to the theatres Tasmayee Laha Roy & Shreshtha Verma Mar 18, 2020 8:12 AM
The true future of brand placement lies beyond the film: Harikrishnan Pillai Harikrishnan Pillai, CEO & Co-founder, TheSmallBigIdea, shares his top learnings from 2019 and his movie marketing predictions for 2020 Shreshtha Verma Jan 14, 2020 8:39 AM