The current classification system puts most urban consumers in just two buckets despite huge disparity among their socio-economic status and buying behaviour, experts say

Kanchan Srivastava Mar 1, 2024 8:48 AM

Shuvadip Banerjee, Chief Digital Marketing Officer, ITC, and member of ISA & MRSI managing committee on why ISA has backed ISEC and how the new classification system will help advertisers

Kanchan Srivastava Feb 28, 2024 9:09 AM

While NCCS A recorded a growth of 20 million viewers on TV, NCCS AB has grown by 94 million viewers over the last 3 years breaking myths around declining viewership & cord-cutting      

exchange4media Staff Nov 23, 2022 10:02 AM

Pointing out the flaws in the system, Avinash Pandey, CEO, ABP Network, suggested that the industry should move to RPD data, at the unveiling of the Pitch Madison Report 2021

exchange4media Staff Feb 18, 2021 8:55 AM