Glitz & Glamour: IWMBuzz Media all set to organise Bengal’s Most Stylish
TRENDS presents Bengal's Most Stylish is scheduled to take place in Kolkata
Date-wise News
Viacom18, Disney merger announced formally, JV to be valued at Rs 70K crore
Nita Ambani will be the Chairperson of the merged entity, Uday Shankar Vice Chairperson
Bharat Ratna for Narasimha Rao amplifies anticipation for his biopic series 'Half Lion'
The series is being created by aha Studio and Applause Entertainment
SC order does not have any bearing on our business operations: Patanjali Foods
In a BSE filing, Patanjali Foods, a part of Patanjali Group, clarified that observations made by the Supreme Court of India are unrelated to them
Completely unacceptable, we got it wrong: Sundar Pichai tells staff on Gemini controversy
Recently Gemini found itself under netizen’s scrutiny after it offended them by generating results declining to depict white people
BPCL ropes in Neeraj Chopra as brand ambassador
Neeraj Chopra will be the face of BPCL’s premium petrol ‘Speed’
In new campaign, Parle Fab! promises to take kids in a chocolaty world
The film is conceptualized and crafted by League Brand Partner and Paperboat film
Sagnik Ghosh joins Times of India Group
Ghosh, who was earlier associated with Viacom18, has joined as Head of Creative Strategy, Branded Content, Innovations and Trade Marketing
R K Swamy Limited IPO to open on March 4
The price band has been fixed at Rs 270 to Rs 288 per equity share
Make your life big, not just secure, says Canara HSBC Life Insurance
The campaign showcases the company's latest digital offering 'iSelect Guaranteed Future Plus'
DishTV calls for EGM to appoint directors on March 21
The company will be seeking shareholders’ approval for appointment of Sunil Khanna as Independent Director, Ravi Bhushan Puri as Director, and Sonal Bankim Parekh as Independent Director
‘Synergy between AI & contextual targeting is a blueprint for brand safety’
Sushant Chopra, an expert in digital ad space and Director of Sales (North) at Hybrid India, shares how AI-driven contextual targeting leads to brand safety in online advertising ecosystems
Freddy from Animal roasts GenZ lingo in EMotorad's latest
Paying homage to his iconic scene in Animal, actor Upendra Limaye revisits his signature line from the movie, delighting ad lovers
Swiggy Dineout unveils ‘Sharma Ji Ki Beti’ campaign
The Swiggy Dineout campaign has been curated by Toaster India
Tata Consumer Products takes home 5 metals at Indian Marketing Awards 2023
The brand won 1 gold, 1 silver and 3 bronze metals across categories for their impressive and impactful campaigns
Production budget has not grown as expected: Ad director Vinil Mathew
Director Vinil Mathew spoke to e4m about his journey from being an ad film director to now having two commercial films in his portfolio
Gaurang Menon joins Hashtag Orange as Regional & Creative Head - West region
Gaurang Menon was the organization’s Creative Chief for 3 years until 2022
OneIndia.com expands to MENA with OneArabia.me
OneArabia.me will be led by Shekhar Iyer, Director and General Manager of BMEG ME
Manu Kumar Jain announces founding team of G42
While Aakriti Gupta will be the Finance Director, Reema Dash will be Legal Director. Sanuj Shah has been appointed as the Program Director and Rahul Pal will be spearheading the AI efforts
Nu Republic unveils brand campaign with Farhan Akhtar and Shibani Akhtar
Nu Republic specializes in wireless audio products and wearables
‘Owning like it’s yours is the first step for building efficient communication strategy’
Pallavi Singh was felicitated as the ‘Emerging Leader in PR’ at the e4m Women Achievers’ Awards 2023
Ruder Finn acquires UAE agency, Atteline
Ruder Finn aims to expand its Middle East and global footprint with this acquisition
NCCS is broken, we need to move on: Shuvadip Banerjee
Shuvadip Banerjee, Chief Digital Marketing Officer, ITC, and member of ISA & MRSI managing committee on why ISA has backed ISEC and how the new classification system will help advertisers
At TTK Prestige's core lies innovation: Anil Gurnani
Anil Gurnani, Chief Sales & Marketing Officer, TTK Prestige, spoke to e4m about the brand's journey, marketing strategies, future vision and more
It is the ‘Never Settle’ spirit that keeps OnePlus user-centric: Ishita Grover
Ishita Grover, Director of Marketing – OnePlus, spoke to e4m about the completion of 10 years of the ‘Never Settle’ campaign, launch of Oneplus 12 and more
Cookie crunch kicks off first-party data race
FMCG companies are currently the biggest investors in first-party data with some big spenders even considering investing in data-mining models, say expert sources
FreeDish: Why Hindi news channels paid nearly 17% more for MPEG slots this year
As per industry experts, the absence of the Big 4 broadcasters, the DTH platform's reach and the upcoming general elections spurred this aggressive bidding
ZEEL sets up ‘Independent Investigation Committee’ to protect shareholder rights
The investigation committee will fact-check allegations and can appoint any independent outside agency to assist the Committee in fulfilling its charter