As per the 11th edition of the BARC India and Nielsen Media report, viewership for movies in the last four weeks has also impacted GEC numbers, especially in Bangla, Marathi, Kannada & Malayalam

exchange4media Staff Aug 28, 2020 8:30 AM

Premium categories or high spenders on TV & news channels - durables, automobiles, FMCG and pharma - have made a noticeable comeback, say experts

Tasmayee Laha Roy Aug 3, 2020 8:14 AM

According to the report, in China and Argentina, news viewership has almost doubled in 2020 compared to 2019

exchange4media Staff May 28, 2020 8:24 AM

According to BARC India data, the news category registered 22 million viewers on Budget Day, a 33% rise in number of unique viewers compared to the same time-band in the previous four weeks

exchange4media Staff Feb 19, 2020 7:37 AM