Travelling is safe, tells RedBus in its new campaign
The campaign has been conceptualized by McCann
Date-wise News
Scarecrow M&C Saatchi appoints Vijay Assudani as Creative Director
Prior to this, Assudani worked with Lowe Lintas
Thomas Schäfer takes over as Chairman of the Board at Skoda Auto
He succeeds Bernhard Maier, who is handing over the office after almost five years at the helm
Tring partners with Bookmyshow to drive customer engagement
The brand has teamed up with Bookmyshow, India’s largest entertainment ticketing website and the only destination with movie and non-movie options like events, sports and plays
Oliveboard launches #HumKarDikhaenge campaign for public sector careers
With the campaign, the company wants to give recognition to all those students who have succeeded professionally in the face of seemingly unbeatable challenges
Q1FY21: Jagran Prakashan sees 75% drop in YoY ad revenue
At Rs 191.09 crore, the revenue too reportedly see a decline of 67.3% YoY
Pomelo Digital appoints Sanjay Trehan as Digital Advisor
Trehan held senior leadership positions at HT Media, Microsoft, NDTV Convergence, and Times Internet
82.5 Communications launches TVC series for Maithan Steel TMT Bar
The 360-degree campaign done in collaboration with Graphixstory will be led by television & digital platforms
'Engagement with Rural population should be customized with hyperlocal solutions'
As per Laqshya Media Groups Exclusive Research about 136 districts, comprising 139,641 villages, likely to lead the economic revival process
'When businesses put people in the centre of redundancies, everyone wins'
Guest Column: Suresh Rangarajan, Senior Vice President, Concept PR, writes why companies need to change the way they communicate redundancies during tough times
ABP Majha conducts ‘Majha Vision’ in Mumbai
The show is a platform for ministers to deliberate on the eminent matters of the state and share their opinions on the ongoing issues
We’re optimistic & expect a great festive season: Ranjani Krishnaswamy, Tanishq
Ranjani Krishnaswamy, General Manager – Marketing, Tanishq, talks about the brand’s Raksha Bandhan campaign and her expectations from the festive season
Nescafe teams up with Disha Patani for its ready-to-drink range this Friendship Day
The campaign, which is currently running on social media, aims to urge coffee lovers to share their #MeraChillScene moments
Saif & Soha Ali Khan celebrate sibling love in Myntra’s new campaign for Raksha Bandhan
The campaign for ‘House of Pataudi' pays tribute to brother-sister bond, while highlighting the relevance of the brand, on Raksha Bandhan
ZEE5 to expand digital portfolio of offerings with HiPi, its homegrown video creation app
According to ZEE5, with more than 80 original shows released it has become the largest producer of digital exclusive content in India
Former Spotify MD Kate Vale joins Mogul Board
Vale has also held senior leadership positions with Google and YouTube
Punit Goenka considering to invest 7% of ZEEL’s operating profit in Zee5: Reports
The MD and CEO of ZEEL has reportedly said he is not worried about niche channels being shut down as audiences were shifting towards streaming services
Moving Walls appoints D Sriram to advisory board
Sriram is an advertising and media veteran with over 30 years in the industry across Asia
Q2 2020: In COVID time, Amazon sees record profit of $5.2 billion
The e-commerce giant also witnessed record sales of $89 billion
Microsoft in talks with ByteDance to acquire US arm of TikTok
If the deal is finalised, Microsoft will own and operate the video-sharing app in the US, Canada, Australia and New Zealand
OOH planning now will be a mix of art & science: Ajay Mehta, Kinetic India
The Managing Director of Cinema (ITV) and OOH (Kinetic) spells out his new client solutions, insights on the in-house tool IOM & trends that will be potent for this new post-COVID market environment
Ecom-education ads see highest spike on digital platforms in April-July 2020: TAM AdEx
As per the report, a resurgence in ad insertions per day on digital medium was observed during June 2020, post facing a drop in April-May 2020
Suspension of sporting activities opened newer avenues for us: Subhasis Beura, BharatPe
COVID-19 suspended BharatPe’s plans of utilising the 11 cricketers they signed as brand ambassadors. Subhasis Beura, CBO- Brand and Commerce, says they have their plans ready once sports resume
The business of marketing in the 'New Normal'
Guest Column: Sanjay Gupta, Marketing Director, India SA & APAC Rides Brand Marketing, Uber, stresses on the need for marketers to be meaningful in their actions and thoughtful in their communication
News channels look at better topline in Q2 with revived ad deals
Premium categories or high spenders on TV & news channels - durables, automobiles, FMCG and pharma - have made a noticeable comeback, say experts
Data and insights to be the main draw at e4m Content Upfront
Media companies and agencies see it as an activity to galvanise ad spends as economy recovers
IPL will be the biggest game changer for ad industry now: Prateek Bhardwaj, Lowe Lintas
In today's edition of e4m Creative Zone, we speak to Prateek Bhardwaj, CCO Lowe Lintas on creativity in adversity, anticipated positive momentum post IPL and more
IPL 2020 final on Nov 10; Vivo retained as title sponsor
Women’s T20 Challenge will also take place in the UAE and will comprise three teams with four matches