Nielsen’s global ROI Report delivers insights and recommendations for advertisers, agencies and publishers to increase returns on investment in media plans

exchange4media Staff Jul 13, 2022 4:21 PM

As per the report, OTT has witnessed a 32% increase in user base for the IPL week over the previous week, primarily driven by massive gains seen in Disney+Hotstar

exchange4media Staff Oct 1, 2020 2:48 PM

As per the report, total TV viewership grew by 24% in week 18, recording 1.10 trillion viewing minutes

exchange4media Staff May 14, 2020 7:08 PM

The report showed that the total TV viewership in India grew over the Pre-COVID period by 29%

exchange4media Staff May 7, 2020 6:07 PM

TV consumption grew by 38% from the pre-COVID period, and Hindi GEC attained an all-time high viewership of 4 billion since 2015 in HSM Urban

exchange4media Staff Apr 16, 2020 5:33 PM

As per the BARC-Nielsen report, the Food & Beverage industry dominated the space with a 24% increase sector-wise

exchange4media Staff Apr 3, 2020 8:32 AM

As per the report, the Time Spent on smartphones in Week 1 of Covid disruption has increased by 1.5 hours

exchange4media Staff Mar 27, 2020 11:18 AM