non-fiction

Are advertisers taking a break from non-fiction shows?

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Industry experts say factors such as lack of innovative formats, competition from OTT platforms and rising content costs are discouraging advertisers

Aditi Gupta & Sonam Saini Jul 25, 2024 9:11 AM

The largest non-fiction literary festival IBLF Delhi Edition concludes on a high note

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The full day event witnessed a confluence of like-minded people interested in non-fiction literature

exchange4media Staff Dec 6, 2022 10:46 AM

'Ravivaar with Star Parivaar is a fresh & innovative format in the non-fiction space'

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Kevin Vaz, Head of Network Entertainment channels, Disney Star, talks about the growth of 'Ravivaar With Star Parivaar' and what makes it click with the audiences and advertisers

exchange4media Staff Aug 25, 2022 8:21 AM

Ravivaar With Star Parivaar - A playground of choice for brands

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The wholesome Sunday prime time non-fiction show has its sponsoring brands beaming ear-to-ear. Here’s why…

exchange4media Staff Aug 22, 2022 4:04 PM