Ravivaar With Star Parivaar - A playground of choice for brands

When a show works the way Ravivaar With Star Parivaar has, everyone from the audience to the sponsors seem to be a happy bunch. Star Plus’ Sunday, non-fiction prime time show, continues to have a successful run, with consecutive episodes rating better than competing shows, including the recently-launched Kaun Banega Crorepati with Amitabh Bachchan. Ravivaar With Star Parivaar rated 2.2 in the same slot as KBC, which rated only 1.4 in its opening episode - clearly indicating its control over the slot and the audience. 

Given the format and the fact that the show has been widely sampled by men, women and children alike, sponsors of the show are extremely happy with their decision to partner on the show. 

Talking about Ravivaar With Star Parivaar’s meritorious and glorious run over 10 weeks and how show’s ethos matches the brand’s ethos and vision, Mondelez International’s Consumer Experience Lead, India & Bangladesh, Anjali Krishnan says, “Mondelēz and Star have a long-standing partnership over several years. They have provided wholesome entertainment to the nation that perfectly fits the ethos of our brands. We are delighted to be associated with Ravivaar with Star Parivaar who’s innovative content is a strong USP for Star. Star Plus has not only leveraged the power of their fiction shows but also given their audience a never seen before experience. After a long time we see a show that entertains the entire family and makes for good content for our brands to be associated with.”  

Ravivaar With Star Parivaar’s co-presenting sponsor, Berger Paints’ Senior General Manager, Marketing, Sudhir Nair, on his part, asserts, “Our association with Star Plus is a decade long now. Their new show, Ravivaar with Star Parivaar, is a concept which brings together the glamor of the star families of the small screen on one platform and gives viewers a chance to see the new facet of their lives. The star-studded episodes, the elegance that the stars brought to each event and the sheer entertainment of the concept was well aligned to the target groups and brand positioning of our luxury interior paint brand Silk Glamor making this a natural choice for us to associate with. Here’s wishing the Star Parivaar many more successes with such original content. Looking forward to many more associations.”

Wishing the show a great run ahead, Comfort Lady’s directors, Manoj & Shruti Gupta, say, “This new format show of Star plus has given Indian families an opportunity to enjoy Sunday evening together. Being the no. 1 non fiction studio show and reaching out to the right audience has made this the apt platform to unveil our first campaign nationally.”

Ravivaar with Star Parivar truly has provided a platform for a meaningful collaboration with brands providing them with the leverage that they require for their business.