The 'Membership ek, Khushiyan anek' campaign has been executed by Ogilvy & directed by director Shoojit Sarkar

exchange4media Staff Jun 6, 2022 2:40 PM

Prior to this, Izardar was Executive Director at EORTV

exchange4media Staff Apr 29, 2022 4:22 PM

Experts believe that a shorter theatrical window will have an adverse impact on the box office revenue

Sonam Saini Sep 14, 2021 8:47 AM

Under the new rules, significant social media platforms will have to follow additional compliances like the appointments of chief compliance officer, nodal contact person & resident grievance officer

exchange4media Staff May 25, 2021 2:35 PM

The OTT platform's subscription base tripled in less than a year, from 8 million in April 2020 to around 25 million by the end of 2020

Javed Farooqui May 7, 2021 8:27 AM

30% of Disney+’s 94.9 million subscriber base in Q1FY21 from Disney+ Hotstar alone

exchange4media Staff Feb 12, 2021 8:48 AM

Agrawal, Co-founder, The Media Ant, said that the other big spenders on sports OTT platforms are FMCG, automobiles, beverages, and electronic appliances

Javed Farooqui Feb 11, 2021 8:25 AM

The new short-format OTT platform aims to offer the largest content library in the world

exchange4media Staff Jan 20, 2021 1:01 PM

This first ever deal will let viewers receive exciting dramas selected for the Lionsgate Play platform, spanning science fiction, period and contemporary genres

exchange4media Staff Dec 11, 2020 1:07 PM

The regulatory body said developments shall be monitored and intervention, as felt necessary, shall be done at appropriate time

exchange4media Staff Sep 15, 2020 9:12 AM

Disney+ Hotstar is set to deliver a reach of 8 to 10 million viewers for the Bundesliga; here's what it can mean for brands

exchange4media Staff Jun 20, 2020 3:02 PM

According to a TAM AdEx report on advertising of OTT platforms on television, the ad volumes of the platforms grew 98 per cent in Jan-May 20 as compared to Jan-May 2019

Sonam Saini Jun 1, 2020 8:54 AM

Priced competitively with an introductory offer of Rs 299 per year, the app has been developed and curated specifically for India

exchange4media Staff Mar 16, 2020 1:59 PM