The 'Membership ek, Khushiyan anek' campaign has been executed by Ogilvy & directed by director Shoojit Sarkar
Prior to this, Izardar was Executive Director at EORTV
Experts believe that a shorter theatrical window will have an adverse impact on the box office revenue
Under the new rules, significant social media platforms will have to follow additional compliances like the appointments of chief compliance officer, nodal contact person & resident grievance officer
The OTT platform's subscription base tripled in less than a year, from 8 million in April 2020 to around 25 million by the end of 2020
30% of Disney+’s 94.9 million subscriber base in Q1FY21 from Disney+ Hotstar alone
Agrawal, Co-founder, The Media Ant, said that the other big spenders on sports OTT platforms are FMCG, automobiles, beverages, and electronic appliances
The new short-format OTT platform aims to offer the largest content library in the world
This first ever deal will let viewers receive exciting dramas selected for the Lionsgate Play platform, spanning science fiction, period and contemporary genres
The regulatory body said developments shall be monitored and intervention, as felt necessary, shall be done at appropriate time
Disney+ Hotstar is set to deliver a reach of 8 to 10 million viewers for the Bundesliga; here's what it can mean for brands
According to a TAM AdEx report on advertising of OTT platforms on television, the ad volumes of the platforms grew 98 per cent in Jan-May 20 as compared to Jan-May 2019
Priced competitively with an introductory offer of Rs 299 per year, the app has been developed and curated specifically for India