Mehak Chawla appointed Communications Manager, Critical Incidents-Google Cloud
Chawla’s last stint was at Infosys as Lead- Corporate Communications, India
Date-wise News
Vivek Sharma to step down as MD, Panasonic Life Solutions India
Sharma will move out of the operational leadership on September 30
Ayushmann Khurrana unveils the ‘Celebrating Firsts’ campaign for Nexus Malls
Nexus Malls will roll out the ‘Celebrating Firsts’ campaign across the seven cities
Laminate company Stylam announces association with Kings XI Punjab for Dream11 IPL 2020
As Associate Sponsor of the team, Stylam’s logo will feature on the trousers of the team
ET NOW hosts 8th season of Leaders of Tomorrow eAwards
The theme this year was ‘Small to Scalable’
MobiKwik elevates Chandan Joshi as Co-Founder & CEO, Payments business
The company has kick-started its IPO 2022 campaign with this appointment
Snacks brand FunFlips launches new brand identity
The new look has been developed by Almond Branding
Dish TV India shifts manufacturing of set-top boxes to India
The first consignment of made in India set-top boxes is ready and being shipped to the market
Digital healthcare platform MediBuddy launches first TV campaign
The TVC will be aired on multiple channels on television and on IPL on Hotstar
ZEE Entertainment donates 20 ambulances, 4,000 PPE kits, 25 oxygen humidifiers to K'taka
The healthcare requirements were handed over to the Karnataka government In the presence of CM B S Yediyurappa
Facebook opens applications for Covid grant programme in India
This programme covers 30,000 small businesses in more than 30 countries including India
82% youth will not buy brands endorsed by celebrities accused of drug abuse: IIHB study
For the study, the Indian Institute of Human Brands (IIHB) reached out to 487 respondents (M 251, F 236) across India
boAt is ‘Official Audio Partner’ for six IPL teams
The brand has teamed up with Mumbai Indians, Chennai Super Kings, Kings XI Punjab, Kolkata Knight Riders, Delhi Capitals and Royal Challengers Bangalore as their licensed audio partner
Sachin Tendulkar roped in as brand ambassador for Paytm First Games
The company has also set aside Rs 300 crore for investing in growing the market for fantasy sports and other online gaming events during this financial year
MX Takatak ropes in rapper Badshah
Badshah will be creating snackable content for the platform
Disney+ Hotstar names Dream11 as co-presenting sponsor for IPL 2020
The platform has also onboarded 11 other key sponsors
Suresh Raina named as brand ambassador for 9stacks
The partnership will see the cricketer in the brand’s upcoming campaigns and promote 9stacks through various engagement activities
mCanvas launches new ad format 'Stories'
The format will aid in creating an added revenue stream for publishers
Welspun highlights factors to consider while buying a mask in new digital campaign
The multipronged #AskYourMask is followed by the #MadeToProtect campaign to highlight the efficiencies of Welspun’s mask
Chimp&z Inc wins online reputation management for VakilSearch
The scope of work covers the management of all consumer touchpoints including digital media, review sites, and e-commerce platforms
Harpic educates consumers about health & hygiene in 'Saaf Nahi Swachh' campaign
Brand advocate Akshay Kumar commented on the campaign, saying it will reinforce the message of not only cleaning but also disinfecting to stop the spread of infection
YuppTV acquires rights to telecast Dream11 IPL 2020
The streaming platform for South Asian content will air 60 matches of the tournament between September 19 and November 10
MILO launches #RoarForCricket as part of RCB partnership
As part of the campaign, the brand has launched a limited-edition pack that features RCB players
Network appoints Harish Shriyan & Amit Ray as Executive Directors
Shriyan was earlier Group CEO of Omnicom Media Group; Ray, who has headed media function in agencies like Mudra, has been the longest-serving chairman of the Technical Committee at the MRUC
Zee Telugu to showcase life of Dr Babasaheb Ambedkar in new series
The socio-drama Mana Ambedkar will premiere on September 21 on the Telugu GEC
YouTube tests TikTok alternative 'Shorts' in India
The YouTube homepage now features a row for short videos, which can be swiped vertically from one video to the next
Havas Media wins integrated media mandate for Gamezy
The account will be handled out of the agency’s Bangalore office led by Saurabh Jain, EVP - South, Havas Media
Xiaomi's Anuj Sharma named POCO India Country Director
Sharma has previously held leadership roles working across computing segments with brands like Lenovo, Razer Inc. and Motorola
BARC order on landing page is hostile: MK Anand
As part of e4m Conclave, Anand, MD & CEO, Times Network, said they are contemplating legal action on BARC's decision to mitigate landing page influence on TV viewership
'ZEE Vajwa an opportunity to further gain viewership & revenue shares'
According to the network’s heads, the reason for launching Zee Vajwa, a pay channel, is the strong presence in the Marathi regional market
e4m Webinar: Experts to share insights on making 'Search' work for your brand
e4m joins hands with Microsoft & InMobi to unveil how search advertising is entering newer realms, its pivotal role in brand advertising campaigns and more
No regulatory interventions required for OTT services: TRAI
The regulatory body said developments shall be monitored and intervention, as felt necessary, shall be done at appropriate time
We need to be a brand that is relevant, relatable & accessible: Adhish Zaveri, Shaadi.com
Adhish Zaveri, Director – Marketing, Shaadi.com, says that people looking at matchmaking now see value in coming online
The big race for TikTok in India: What's in it for the buyer?
As per experts, whoever gets to sign the deal with ByteDance gets a ready-made mix of access & reach to monetize from
This is going to be the biggest IPL ever: Gautam Thakar, Star Sports
In a conversation with exchange4media, Thakar, the CEO of Star Sports, says he is confident that Dream11 IPL 2020 will be the property’s biggest season in terms of both viewership and revenue