Women in cricket: The new stars of the endorsement universe
Women's Premier League has boosted the public profiles of women cricketers, enhancing their brand value and share in AdEx
p-v-sindhu
Culture Round-Up: Ranveer’s photoshoot to ‘love storiyan’ - all that trended this July
PV Sindhu’s win at Singapore Opens & other sporting events kept the internet buzzing, according to Starcomm’s monthly culture round-up report
Thomas Cup triumph: Are brands queuing up for the new champs?
Industry observers say the badminton champions will get some attention from marketers and storytellers but admit that the admiration could be short-lived
Spinny launches second film from campaign #KhushiyonKiLongDrive with PV Sindhu
The film focuses on women buyers & their increasing influence on car purchasing decisions
Recap: The Week That Was
We bring you a roundup of the news that made headlines this past week