Campaigns by brands like Pee Safe, Sirona and Paree this year focus on dispelling myths, fostering empathy and creating the right workplace conditions for women in light of their menstrual health
Traditional advertising strategies banking on specific weather patterns are no longer reliable, and the need is to be flexible and adaptive, say industry observers
The brand has also launched a new campaign featuring Kapoor for its new range – Paree Super
Pareek was a key member of the India management team and held the dual position as Editor-in-Chief of Vistara inflight magazine.