Campaigns by brands like Pee Safe, Sirona and Paree this year focus on dispelling myths, fostering empathy and creating the right workplace conditions for women in light of their menstrual health
The quirky campaign highlights the need to start conversations around periods and dispel taboos around the topic
Prior to this, Upadhyay was with Pee Safe as VP-Growth
The campaign also focuses on the importance of enabling access to toilets for everyone
The award-winning actor will promote Pee Safe and Raho Safe products in her country and also be an integral part of brand campaigns
As part of the partnership, the actor will represent the brand's Raho Safe range
The Raho Safe range includes an alcohol-based hand sanitizer, surface disinfectant, surface protectants, face masks, face shield, and other hygiene products
Brands bring their A-game during trying times, reaching out to consumers through digital campaigns
The products under Raho Safe include an alcohol-based hand sanitizer and a multipurpose surface protectant
The products under Raho Safe include an alcohol-based hand sanitizer and a multipurpose surface protectant
On International Women’s Day, Pee Safe encourages women to maximize their potential by taking care of their health and hygiene
The partnership aims to empower women to protect themselves against common health issues such as UTI