Ad volumes up 28% in first 15 matches of ICC WC 2023: TAM report
Perfumes/deodorant was the leading category with 10% share of ad volumes
perfumes
Wild Stone unveils campaign for its latest collection of perfumes
The film will be amplified on YouTube, Instagram and Facebook
Smell of good marketing: How retail brands are using scent to create unique identities
Fragrance becomes the touchstone of the brand and gives a new level of familiarity with customers, say marketers