Ad volumes up 28% in first 15 matches of ICC WC 2023: TAM report

Perfumes/deodorant was the leading category with 10% share of ad volumes

by e4m Staff
Published: Oct 23, 2023 6:28 PM | 1 min read

The ongoing ICC Men’s Cricket World Cup 2023 witnessed a growth of 28% in the first 15 matches in terms of average ad volumes per match compared to ICC World Cup '19.

The number of categories, advertisers and brands grew by 30%, 14% and 32%, respectively, during the first 15 matches of this world cup compared to the last season in 2019.

In ICC World Cup '23, perfumes/deodorant was the leading category with 10% share of ad volumes. Perfumes/deodorant and ecom-wallets were the only common categories between ICC World Cup '23 and ICC World Cup'19.

Also, the top 5 categories together covered 33% share of ad volumes during the first 15 matches of ICC World Cup '23.

Among Advertisers, Vini Product & FX Mart were the only common advertisers between ICC World Cup '23 and ICC World Cup'19. The top 5 advertisers collectively added 33% share of ad volumes during ICC World Cup'23.

40+ new categories and 150+ new brands advertised in 15 matches of ICC World Cup '23 compared to the same number of matches in ICC World Cup'19.

Among the 150+ new brands, 'Bharat Petroleum MAK' was the leading brand followed by 'Fogg Oud Extreme'.

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Published On: Oct 23, 2023 6:28 PM

Tags Icc cricket world cup Tam adex Advertising perfumes