At the Pitch Madison Advertising Report 2024, filmmaker R Balki highlighted the significance of creative content in the context of advertising during IPL

Ritika Upmanyu Feb 16, 2024 10:35 AM

At the unveiling of Pitch Madison Advertising Report 2024, Sam Balsara, Chairman of Madison World, explained the factors that impacted AdEx 2023 and shared what 2024 holds for Indian AdEx

Paawan Sunam Feb 16, 2024 9:11 AM

Rob Norman, Global Digital Expert and Advisor, Madison, shared his insights on 'Restoring Trust and Confidence in Digital' at the Pitch Madison Advertising Report 2024 launch

Ritika Upmanyu Feb 16, 2024 9:11 AM

At the unveiling of Pitch Madison Advertising Report 2024, Abheek Singhi, Managing Director & Senior Partner, BCG talked about looking at AdEx with a different lens

e4m Staff Feb 16, 2024 9:11 AM

Simran Channey Gaglani, AVP, Brand Solutions, Viacom18 Sports, spoke about 'The Rise of Digital' at the unveiling of the Pitch Madison Advertising Report

e4m Staff Feb 16, 2024 9:10 AM

At the Pitch Madison Advertising Report 2024 launch, Vikram Sakhuja, Partner & CEO, Madison Media & OOH, spoke about television ratings, cross-media measurement, digital ratings and much more

Ritika Raj Feb 16, 2024 8:36 AM

TV AdEx expected to reach a total of Rs 35,575 crore this year, states Pitch Madison Advertising Report 2024

e4m Staff Feb 15, 2024 6:10 PM

Digital AdEx is expected to close at Rs 46,565 cr during the year, contributed majorly by video and e-commerce

e4m Staff Feb 15, 2024 5:48 PM

The sector’s AdEx share is expected to stand at Rs 1,047 crore by the end of the year

e4m Staff Feb 15, 2024 5:48 PM

Indian print media made up 19% of the total AdEx pie in the country when compared to a global AdEx average of only 4% for print

e4m Staff Feb 15, 2024 5:43 PM

The report will analyse how and where advertising money was spent in the past year, and project the future of media & advertising industry

e4m Staff Feb 15, 2024 8:51 AM