e4m Prime Time Awards: Madison Media & Policybazaar take home big honours
Mindshare, Tata Digital, Network18 and ZEEL among other key winners
Date-wise News
Mona Jain to join Zee News as Chief Revenue Officer
This will be Jain’s second stint with Zee
Lowe Lintas bags Skipper Pipes’ creative mandate
The agency will be designing and executing all brand marketing communication campaigns of Skipper Pipes & Fittings
JetSynthesys acquires majority stake in Fanory
Onboards former Twitter India Head Manish Maheshwari in leadership role
Netcore announces partnership with Truecaller
The collaboration is expected to save valuable developer hours for the company, apart from the overall improvement in user experience
‘Creating a bridge among digital, TV and print is the real challenge’
At e4m-DNPA Future of Digital Media Conference, experts discussed the opportunities and challenges of digital publishing in India
Ranveer Singh brings streetwear mentality to elite fashion in adidas Originals campaign
The star headlines the brand's latest Spring/Summer 2023 campaign
Viacom18 to merge JioCinema and Voot ahead of IPL: Report
The combined entity may also reportedly go in for a rebranding ahead of the tournament
Scarecrow M&C Saaatchi elevates Mustafa Kapasi to ECD
He has spent seven years in Scarecrow
Anushka Sharma and Slurrp Farm spearhead digital-first community for moms
'Yes Moms' is a support group for mothers who want to discuss, debate and engage with one another on topics related to kids' nutrition
CollegeDekho appoints Abhinav Upadhyay as Chief Marketing Officer
Upadhyay has earlier worked with Tata Group, Western Union, Thomas Cook, Zee Group and Talentedge
Garage Worldwide gets Sanjay Deshmukh as CEO
Deshmukh specialises in brand and business growth strategies, brand communication, social media research, political risk communication, digital marketing and data-driven marketing strategies
M&M to retire 'spokescandies' after outrage over mascots' shoes
The iconic anthropomorphic characters will now be replaced by actor Maya Rudolf, the company announced
Mona Jain steps down as ABP News Network Chief Revenue Officer
Jain joined the company in November 2019
Busting the myths of video ad serving complexity
Dan Brackett, Chief Technology Officer, Extreme Reach, shares why reaching consumers today across any screen is nothing short of game-changing
Yash marks Pepsi collab with a declaration of love
The south star has been roped in as the brand ambassador of the beverage brand
ASCI updates guidelines on disclaimers
As per the regulatory body, disclaimers should be neither long or complex since 80% of consumers do not notice them in ads, according to its recent study
Ruchir Khanna to take over as COO of Firstpost
Prior to this, Khanna was the COO of Asianet Digital
Joy Chakraborty to move out of Zee Media
Chakraborty took over as Chief Business Officer in August
Raymond Consumer Care unveils AR filters on Meta along with Madison Media & Vserv AdLabs
Raymond Consumer Care and Madison Media collaborated with Vserv to promote fragrances and grooming products by using audience cohort & innovative Instagram filters
Chris Macdonald to step down as McCann's Global Chairman & CEO
Macdonald has been with the agency for 18 years
Havas Worldwide India appoints Debanjan Basak as Group Creative Director
Basak will report to Chief Creative Officer Anupama Ramaswamy
CTV in India – A scale not proportionate to the hype
Infrastructural challenges like massively low penetration of high-speed internet connections and miniscule cord-cutting limits the scale of CTV in India to 0.5 million homes, 5% of India’s TV universe
How retailers will spend their marketing money in 2023
Industry experts suggest greater use of social media, content platforms and technology this year
Meet the radio leaders making waves
Today, we look at the chiefs of ad sales and revenue departments of the country’s leading radio platforms who have been skippering the industry through its many challenges
Happening today: e4m TV First Conference and Prime Time Awards
The day-long conference will be followed by the ninth edition of e4m Prime Time Awards
Media mix is constantly evolving, you always learn & unlearn: Sahil Sethi, P&G Health
The Senior Marketing Director of P&G Health spoke to e4m about the FMCG major’s new product, the marketing strategy and more
Why advertising-supported OTT is the future
Guest Column: Tejinder Gill, General Manager of The Trade Desk in India, inquires if an OTT model that is fully or partly supported by advertising gives consumers what they want
Microsoft to invest $10 billion in OpenAI
As per reports, Microsoft CEO Satya Nadella has termed the partnership with OpenAI a 'shared ambition'