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IOAA's out-of-home measurement tool 'Roadstar' ready to roll

ooh roadstar?blur=25

After presenting RoadStar before AAAI last week, IOAA said that it may take a few weeks for the tool to become an industry currency since AAAI has been seeking clarity over unified privacy protocol

Kanchan Srivastava May 13, 2024 8:51 AM