Radhika Apte becomes face of Manforce Epic ThinX Condoms
The campaign encourages women to make informed decisions about their sexual wellness
radhika-apte
Radhika Apte asks users to ‘stop managing’ in latest campaign of RIO Pads
The ad turns the concept of an absorbency test on its head adding a spunky set, upbeat music, and a surprise RED blood splash in the end
Ayushmann Khurrana and Radhika Apte urge fans to be Diwali ready with Daniel Wellington
The duo recently greeted their fans on social media and welcomed the festival of lights with Daniel Wellington's specially curated collection of timepieces and accessories
Sanfe signs on Radhika Apte as brand ambassador
Being unapologetically vocal for the right issues and causes as well as her bold outlook makes Radhika Apte a perfect fit for being the face and voice for Sanfe, the brand
Radhika Apte, Sushmita Sen top IIHB’s list of OTT Queens
The report titled 'OTT Queens – The new oomph brigade' covered 50 leading actresses on multiple OTT platforms and other video platforms
Bleed Red: How RIO Pads' latest campaign challenged the stigma of period blood
After getting its go-ahead from ASCI, the latest RIO Pads’ TVC is finally on air. Kartik Johari, Vice President, Nobel Hygiene, tells us how this helps normalise conversations on menstruation
RIO breaks 'blue blood' rule of sanitary pad ads
In its TVC campaign, the brand subverts the old, misleading practice of showing blue liquid instead of red in traditional ads for pads
Blood takes centre stage in Nobel Hygiene's sanitary pad commercial with Radhika Apte
The latest ad for RIO-Heavy Duty Pads delivers a powerful message about women suffering from heavy menstrual flow
Radhika Apte launches her 'all-inclusive' fashion collection in association with IS.U
Radhika will be seen donning the styles this summer as she promotes the message of 'body positivity' and 'fashion inclusion' via an exclusively digital media campaign with the brand