The campaign encourages women to make informed decisions about their sexual wellness

e4m Staff May 23, 2024 11:37 AM

The ad turns the concept of an absorbency test on its head adding a spunky set, upbeat music, and a surprise RED blood splash in the end

exchange4media Staff Dec 4, 2021 5:00 PM

The duo recently greeted their fans on social media and welcomed the festival of lights with Daniel Wellington's specially curated collection of timepieces and accessories

exchange4media Staff Oct 26, 2021 4:24 PM

Being unapologetically vocal for the right issues and causes as well as her bold outlook makes Radhika Apte a perfect fit for being the face and voice for Sanfe, the brand

exchange4media Staff Sep 14, 2021 1:30 PM

The report titled 'OTT Queens – The new oomph brigade' covered 50 leading actresses on multiple OTT platforms and other video platforms

exchange4media Staff Jan 6, 2021 2:38 PM

After getting its go-ahead from ASCI, the latest RIO Pads’ TVC is finally on air. Kartik Johari, Vice President, Nobel Hygiene, tells us how this helps normalise conversations on menstruation

Christina Moniz Aug 4, 2020 8:29 AM

In its TVC campaign, the brand subverts the old, misleading practice of showing blue liquid instead of red in traditional ads for pads

exchange4media Staff Jul 21, 2020 11:38 AM

The latest ad for RIO-Heavy Duty Pads delivers a powerful message about women suffering from heavy menstrual flow

exchange4media Staff Mar 7, 2020 9:07 AM

Radhika will be seen donning the styles this summer as she promotes the message of 'body positivity' and 'fashion inclusion' via an exclusively digital media campaign with the brand

exchange4media Staff Feb 11, 2020 7:40 PM